Petros Kolovos

University of Peloponnese

Tripolis, 22100

Greece

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Scholarly Papers (1)

1.

The Effect of Perceived Motivation of Sports Sponsorship: Evidence from Basketball Fans

International Journal of Business and Economic Sciences Applied Research, Vol. 9, No. 2, 2016
Number of pages: 14 Posted: 17 Jul 2016
University of Peloponnese, Athens University of Economics and Business, University of Peloponnese and University of Peloponnese
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Abstract:

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Sponsorship, sports, sponsor recognition, purchase intention, word of mouth communication