Lyudmila Polynova

Samara State University of Economics

141 Sovetskoi Armii St.

Samara, Moscow 443090

Russia

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Crisis Management on the Basis of the Marketing Approach for Development of Innovative Potential of the Organization

International Review of Management and Marketing, 2016, 6(S6) 51-56.
Number of pages: 6 Posted: 05 Oct 2016
Samara State University of Economics, Samara State University of Economics, Samara State University of Economics, Samara State University of Economics, Samara State University of Economics, Samara National Research University and Samara National Research University
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Abstract:

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Sustainability, Innovation, Management, Marketing, Innovative Economy