Herman Haba

Anglia Ruskin University - Lord Ashcroft International Business School

Cambridge

United Kingdom

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Scholarly Papers (1)

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Factors Leading to Consumer Perceived Value of Smartphones and its Impact on Purchase Intention

Global Business and Management Research: An International Journal Vol. 9, No. 1 (2017)
Number of pages: 30 Posted: 08 Mar 2017
Anglia Ruskin University - Lord Ashcroft International Business School, International University of Malaya Wales and Financial Training & Management Services (FTMS) CollegeCurtin University, Malaysia
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Abstract:

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Purchase Intention (PI), Consumer Perceived Value (CPV), Social Value (SV), Economic Value (EV), Perceived Usefulness (PU), Perceived Ease of Use (PEU) and Brand Image (BI)