Robert Jacobson

Diogenes Consulting

2002 1st Avenue North

Seattle, WA 98109

United States

University of Washington - Michael G. Foster School of Business

Professor of Marketing

Box 353200

Seattle, WA 98195-3200

United States

SCHOLARLY PAPERS

10

DOWNLOADS
Rank 10,978

SSRN RANKINGS

Top 10,978

in Total Papers Downloads

5,634

SSRN CITATIONS
Rank 16,855

SSRN RANKINGS

Top 16,855

in Total Papers Citations

11

CROSSREF CITATIONS

55

Scholarly Papers (10)

1.

Assessing the Value-Relevance of Customer Satisfaction

Number of pages: 36 Posted: 03 Jun 2007 Last Revised: 14 Aug 2011
Robert Jacobson, Robert Jacobson, Natalie Mizik and Natalie Mizik
University of Washington - Michael G. Foster School of BusinessDiogenes Consulting and University of North Carolina (UNC) at Chapel HillUniversity of Washington
Downloads 1,081 (25,797)
Citation 5

Abstract:

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marketing metrics, incremental value-relevance, customer satisfaction, financial performance, efficient markets, information content

2.

The Financial Value Impact of Perceptual Brand Attributes

Journal of Marketing Research, Vol. 45, pp. 15-32, February 2008
Number of pages: 20 Posted: 16 May 2008 Last Revised: 28 Feb 2012
Natalie Mizik, Natalie Mizik, Robert Jacobson and Robert Jacobson
University of North Carolina (UNC) at Chapel HillUniversity of Washington and University of Washington - Michael G. Foster School of BusinessDiogenes Consulting
Downloads 1,007
Citation 7

Abstract:

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brand, valuation, BAV, brand differentiation

3.

Earnings Inflation Through Accruals and Real Activity Manipulation: Its Prevalence at the Time of an SEO and the Financial Market Consequences

Number of pages: 46 Posted: 20 Nov 2007
Natalie Mizik, Natalie Mizik, Robert Jacobson and Robert Jacobson
University of North Carolina (UNC) at Chapel HillUniversity of Washington and University of Washington - Michael G. Foster School of BusinessDiogenes Consulting
Downloads 728 (44,763)
Citation 1

Abstract:

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Earnings Management, Accruals, Real Activity Manipulation, Seasoned Equity Offering, SEO Mispricing, Myopic Management

4.

The Information Content of Brand Attributes

Number of pages: 46 Posted: 03 Jun 2007
Natalie Mizik, Natalie Mizik, Robert Jacobson and Robert Jacobson
University of North Carolina (UNC) at Chapel HillUniversity of Washington and University of Washington - Michael G. Foster School of BusinessDiogenes Consulting
Downloads 661 (50,864)
Citation 1

Abstract:

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brand, valuation, BAV, brand differentiation

5.

Myopic Marketing Management: Evidence of the Phenomenon and Its Long-Term Performance Consequences in the SEO Context

Marketing Science, Fothcoming
Number of pages: 50 Posted: 03 Jun 2007
Natalie Mizik, Natalie Mizik, Robert Jacobson and Robert Jacobson
University of North Carolina (UNC) at Chapel HillUniversity of Washington and University of Washington - Michael G. Foster School of BusinessDiogenes Consulting
Downloads 507 (71,216)
Citation 4

Abstract:

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managerial myopia, SEO, valuation, short-term focus

6.

Valuing Branded Businesses

Journal of Marketing, Forthcoming
Number of pages: 43 Posted: 23 Apr 2008 Last Revised: 14 Aug 2011
Natalie Mizik, Natalie Mizik, Robert Jacobson and Robert Jacobson
University of North Carolina (UNC) at Chapel HillUniversity of Washington and University of Washington - Michael G. Foster School of BusinessDiogenes Consulting
Downloads 501 (72,288)

Abstract:

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relative valuation, valuation multipliers, brand, intangible assests

7.

The Financial Rewards of New Product Introductions

Number of pages: 29 Posted: 27 Apr 2001
Barry L. Bayus, Gary Erickson, Robert Jacobson and Robert Jacobson
University of North Carolina Kenan-Flagler Business School, University of Washington - Michael G. Foster School of Business and University of Washington - Michael G. Foster School of BusinessDiogenes Consulting
Downloads 474 (77,323)

Abstract:

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Profit rate, persistence

8.

Financial Markets Research in Marketing

Journal of Marketing Research, Forthcoming
Number of pages: 10 Posted: 11 Sep 2008
Natalie Mizik, Natalie Mizik, Robert Jacobson and Robert Jacobson
University of North Carolina (UNC) at Chapel HillUniversity of Washington and University of Washington - Michael G. Foster School of BusinessDiogenes Consulting
Downloads 445 (83,323)

Abstract:

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marketing research, financial markets, VAR, valuation analysis, Tobin's Q

9.

A Further Examination of Customer Satisfaction-Based Financial Market Mis-Pricing

Number of pages: 20 Posted: 30 Apr 2008
Robert Jacobson, Robert Jacobson, Natalie Mizik and Natalie Mizik
University of Washington - Michael G. Foster School of BusinessDiogenes Consulting and University of North Carolina (UNC) at Chapel HillUniversity of Washington
Downloads 192 (200,496)

Abstract:

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Customer Satisfaction, ACSI, Stock Return, Efficient Markets, Mis-pricing, Time-Varying Risk Factor Loadings, Conditional Risk Covariates

10.

Interest Rate Changes and Commercial Bank Revenues and Costs

Number of pages: 32 Posted: 28 May 2004 Last Revised: 26 Sep 2021
Sherman J. Maisel, Robert Jacobson and Robert Jacobson
National Bureau of Economic Research (NBER) and University of Washington - Michael G. Foster School of BusinessDiogenes Consulting
Downloads 38 (539,297)

Abstract:

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