Dae-Hee Lee

Seoul School of Integrated Sciences and Technologies, Students

PhD Student

Korea, Republic of (South Korea)

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Scholarly Papers (1)

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The Role of CSR Activities on Building Corporate Image and Customer Loyalty

Journal of International Trade & Commerce, Vol. 11, No. 6, pp. 67-91, December 2015
Number of pages: 25 Posted: 18 Jul 2017
Dae-Hee Lee, Chang-Joong Kim and Chang-Hyun Jin
Seoul School of Integrated Sciences and Technologies, Students, Dongyang University and Kyonggi University
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Abstract:

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Corporate Image, CSR, CSR Activities, Customer Loyalty, Multi-Group Analysis