Kristiaan Helsen

Hong Kong University of Science & Technology (HKUST) - Department of Marketing

Associate Professor

Department of Marketing

Clear Water Bay, Kowloon

Hong Kong

  • Hong Kong University of Science & Technology (HKUST) - Department of Marketing

SCHOLARLY PAPERS

3

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533

SSRN CITATIONS
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Top 33,635

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7

CROSSREF CITATIONS

17

Scholarly Papers (3)

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1.

Managing Product-Harm Crises

ERIM Report Series Reference No. ERS-2005-044-MKT
Number of pages: 35 Posted: 26 Aug 2006
Harald J. van Heerde, Kristiaan Helsen and M. G. Dekimpe
Massey University - Dept of Communication, Journalism & Marketing, Hong Kong University of Science & Technology (HKUST) - Department of Marketing and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 307 (135,648)

Abstract:

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brand management, error-correction models, time-varying parameters, missing-data problems, Gibbs sampling methods, time-series models

2.

Weathering Product-Harm Crises

KUL Working Paper No. MO 0611
Number of pages: 39 Posted: 16 Nov 2006
Kathleen Cleeren, M. G. Dekimpe and Kristiaan Helsen
Catholic University of Leuven (KUL) - Department of Applied Economics, Catholic University of Leuven (KUL) - Department of Applied Economics and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 156 (255,445)
Citation 10

Abstract:

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(pro-environmental) attitudes, Behavior, Claim, Cognitive, Consumption, Control, Control theory, Decision, Decisions, Demand, Ecological consumer behaviour, Effects, Ego depletion, Implications, Marketing, Model, Performance, Research, Self-control, Self-perception theory, Social marketing, Studies

3.

A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns

The Journal of Marketing, Vol. 57, No. 4, pp. 60-71 (1993)
Number of pages: 13 Posted: 04 Jun 2016
Kristiaan Helsen, Kamel Jedidi and Wayne S. DeSarbo
Hong Kong University of Science & Technology (HKUST) - Department of Marketing, Columbia University - Columbia Business School, Marketing and Pennsylvania State University
Downloads 70 (437,101)

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