Wayne Taylor

Southern Methodist University (SMU) - Marketing Department

United States

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Leveraging Loyalty Programs Using Competitor Based Targeting

Quantitative Marketing and Economics, Vol. 19, p. 417-455
Number of pages: 48 Posted: 22 Apr 2019 Last Revised: 20 Jan 2022
Wayne Taylor and Brett Hollenbeck
Southern Methodist University (SMU) - Marketing Department and University of California, Los Angeles (UCLA) - Anderson School of Management
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Abstract:

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loyalty programs, predictive analytics, spatial models, retail competition, LASSO estimation, price discrimination