Jeffrey Wong

Netflix

Los Gatos, CA

United States

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Incrementality Bidding & Attribution

Number of pages: 40 Posted: 06 Mar 2018 Last Revised: 12 Mar 2018
Randall A. Lewis and Jeffrey Wong
Amazon and Netflix
Downloads 3,093 (4,944)
Citation 5

Abstract:

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incrementality, ad effectiveness, machine learning, econometrics, real-time bidding, attribution, display advertising