Yewon Kim

Stanford Graduate School of Business

SCHOLARLY PAPERS

3

DOWNLOADS

914

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

Valuing Brand Collaboration: Evidence From a Natural Experiment

Number of pages: 50 Posted: 07 Mar 2019 Last Revised: 17 Aug 2020
Yewon Kim, Sanjog Misra and Bradley Shapiro
Stanford Graduate School of Business, University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 501 (72,288)

Abstract:

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Branding, Demand Estimation, Co-Branding, Brand Collaboration, Fine Arts

2.

Customer Retention under Imperfect Information

Number of pages: 69 Posted: 03 Nov 2020 Last Revised: 20 Jul 2021
Yewon Kim
Stanford Graduate School of Business
Downloads 304 (127,938)

Abstract:

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Customer retention, Information, Churn, Consumer learning, Experience goods, Product variety

3.

Government policy, strategic consumer behavior, and spillovers to retailers: The case of demonetization in India

Number of pages: 70 Posted: 29 Mar 2021 Last Revised: 24 Nov 2021
Stanford Graduate School of Business, University of Chicago and Indian Institute of Management (IIM), Indore
Downloads 109 (314,470)

Abstract:

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Strategic Consumer Behavior, Unintended Consequences, Product Returns, Currency Reform