Sharon Ng

Nanyang Business School, Nanyang Technological University

Singapore, 639798

Singapore

SCHOLARLY PAPERS

2

DOWNLOADS

141

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Culture, Relationship Norm, and Dual Entitlement

Chen, Haipeng (Allan), Lisa Bolton, Sharon Ng, Dongwon Lee and Dian Wang* (2018), “Culture, Relationship Norm, and Dual Entitlement,” Journal of Consumer Research, DOI: 10.1093/jcr/ucx118, Mays Business School Research Paper No. 3185316
Number of pages: 58 Posted: 12 Jun 2018
University of Kentucky - Gatton College of Business and Economics, Pennsylvania State University, Nanyang Business School, Nanyang Technological University, Korea University Business School and Texas A&M University - Department of Marketing
Downloads 79 (408,512)

Abstract:

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dual entitlement, culture, relationship norms, price fairness, asymmetric pricing

2.

$100 a Month or $1,200 a Year? Regulatory Focus and the Evaluation of Temporally Framed Attributes

Journal of Consumer Psychology, Forthcoming, Nanyang Business School Research Paper No. 20-23
Number of pages: 48 Posted: 05 Nov 2020 Last Revised: 08 Apr 2021
Shankha Basu and Sharon Ng
University of Leeds - Faculty of Business and Nanyang Business School, Nanyang Technological University
Downloads 62 (464,684)

Abstract:

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Temporal framing, regulatory focus, vigilance, numerosity heuristic