Seung Yoon Lee

Yale Univeristy

Ph.D Candidate in Quantitative Marketing

New Haven, CT 06511

United States

SCHOLARLY PAPERS

2

DOWNLOADS

276

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Effectiveness of Integrated Offline-and-Online Promotions in Omnichannel Targeting: A Randomized Field Experiment

Journal of Management Information Systems, Forthcoming.
Number of pages: 65 Posted: 22 Mar 2021
Seung Yoon Lee, Yoonseock Son and Wonseok Oh
Yale Univeristy, University of Notre Dame - Mendoza College of Business - IT, Analytics, and Operations Department and College of Business, Korea Advanced Institute of Science and Technology (KAIST)
Downloads 224 (177,383)

Abstract:

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omnichannel marketing, mobile promotion, online-to-offline, offline-to-online, randomized field experiment, channel integration, mobile targeting

2.

Lookalike Targeting on Others' Journeys: Brand Versus Performance Marketing

Cowles Foundation Discussion Paper No. 2302
Number of pages: 47 Posted: 22 Sep 2021 Last Revised: 01 Oct 2021
K. Sudhir, Seung Yoon Lee and Subroto Roy
Yale School of Management, Yale Univeristy and University of New Haven - Department of Marketing and Quantitative Analysis
Downloads 52 (484,762)

Abstract:

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Digital advertising, Targeting, Algorithmic targeting, Lookalike targeting, Nonprofit marketing