Jihong Song

Princeton University - Department of Economics

Princeton, NJ 08544-1021

United States

SCHOLARLY PAPERS

1

DOWNLOADS

471

SSRN CITATIONS

2

CROSSREF CITATIONS

2

Scholarly Papers (1)

How and When to Use the Political Cycle to Identify Advertising Effects

Moshary, Sarah, Bradley Shapiro, and Jihong Song. "How and when to use the political cycle to identify advertising effects." Marketing Science (2020).
Number of pages: 40 Posted: 20 Jun 2019 Last Revised: 23 Nov 2020
Sarah Moshary, Bradley Shapiro and Jihong Song
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and Princeton University - Department of Economics
Downloads 467 (84,200)
Citation 2

Abstract:

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Advertising, Advertising Effectiveness, Political Advertising, Causal Effects, Instrumental Variables

How and When to Use the Political Cycle to Identify Advertising Effects

NBER Working Paper No. w27349
Number of pages: 64 Posted: 15 Jun 2020 Last Revised: 25 Mar 2022
Sarah Moshary, Bradley Shapiro and Jihong Song
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and Princeton University - Department of Economics
Downloads 4 (857,977)
Citation 1

Abstract:

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