Hortense Fong

Yale University, School of Management, Students

New Haven, CT

United States

SCHOLARLY PAPERS

1

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84

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Scholarly Papers (1)

Greedy or Grateful? Asking for More when Thanking Donors

Cowles Foundation Discussion Paper No. 2183, June 2019
Number of pages: 53 Posted: 18 Jun 2019
K. Sudhir, Hortense Fong and Subroto Roy
Yale School of Management, Yale University, School of Management, Students and University of New Haven - Department of Marketing and Quantitative Analysis
Downloads 74 (411,902)

Abstract:

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Gratitude, Field experiments, Reactance, Fundraising, Donor relationship management, Nonprofits, Altruism

Greedy or Grateful? Asking for More When Thanking Donors

Cowles Foundation Discussion Paper No. 2183R
Number of pages: 47 Posted: 28 Sep 2021
K. Sudhir, Hortense Fong and Subroto Roy
Yale School of Management, Yale University, School of Management, Students and University of New Haven - Department of Marketing and Quantitative Analysis
Downloads 10 (764,393)

Abstract:

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Gratitude, Field experiments, Reactance, Fundraising, Donor relationship management, Nonprofits