Nashville, TN 37203
United States
Vanderbilt University - Marketing
SSRN RANKINGS
in Total Papers Downloads
in Total Papers Citations
Brand management, consumer behavior, marketing strategy, brand attachment, attitude strength
mediation analysis
Median split, Median-split, Dichotomization, Categorization
Median Split, Median-Split, Dichotomization, Categorization
movie ratings, professional critics, amateur communities, movie revenues, consumer satisfaction
centrality; degree; closeness; betweenness; eigenvector centrality; social networks
Marketing Research, Marketing researchers, Big data, Brazilian Journal of Marketing
business enterprises, customer relations, customer satisfaction, marketing strategy, customer services, quality of service, customer loyalty
Relationships, Relationship marketing, Dyads, Correspondence analysis
attitudes, brand choice, product categories
Online retailing; Perceived price unfairness; Trust; Reputation; Customer loyalty; Online revenge intentions
centrality, eigenvector centrality, social networks
Online auctions; Dynamic pricing; Bidders; Networks
cluster analysis, factor analysis, multidimensional scaling
health-care costs, trade-offs, political party, conjoint analysis
Mean centering, Multicollinearity, Moderated multiple regressions, Interactions in regression
Network analysis, Brand switching, Car industry
Adaptive selling behavior, Adaptive selling confidence, Salesperson’s outcome performance, Firm’s customer orientation, Salesperson’s skills, Intrinsic motivation, Role ambiguity, Customer satisfaction, Customer retention, Dyadic data
sociometric measurement, sequential dyadic interactions, sociometry, multivariate directed graph, log linear model
social networks, network analysis, exponential random graph network models
compensation, motivation, agency theory, pay disparity, sales management
Correspondence analysis, Perceptual maps, Positioning, Brand positioning
Multidimensional scaling, Perceptual maps, Confidence regions
Deception; Channel; Online; Customer satisfaction; Word-of-mouth
Negotiations, Agents, Network Analysis
moderated regression, mean center
relational data, bipartite graphs, soeiomatrix, categorical data analysis
business performance, cross-cultural management, job satisfaction, religion, sales force management
marketing research
Centrality, Degree, Closeness, Betweenness, Eigenvector Centrality, Social Networks
services, multidimensional scaling, perceptions, classification
high reliability, mindful organizing, patient safety, reliability-enhancing work practices
financial incentives; fairness; salespeople; international compensation; culture
benevolence trust, competence trust, monitoring, relationship life cycle, industrial marketing, business marketing
Online auctions, Dynamic pricing, Bidders, Networks