Hanover, NH 03755
United States
Dartmouth College - Tuck School of Business
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in Total Papers Downloads
Business-to-business branding, industrial brands, industrial marketing, strategic brand management
brand equity, customer equity, brand asset, customer asset
High Power Brand (HPB), value, image, dysfimctionality, developing countries
advertising, Perceived Quality, Accessibility-Diagnosticity, Panel data, Signaling, Econometric Models
brand extension, signaling, product quality, game theory
stakeholder marketing, brand, internal branding, social marketing, prescriptive advice
Conjoint Analysis (Marketing), Marketing Research, Social Marketing, Marketing Industrial Research, Research Rate of Return, Capital Investments, Financial Performance
social marketing, brand equity, market penetration, marketing, market positioning, marketing strategy
