Russell W. Belk

Schulich School of Business, York University

Professor of Marketing

4700 Keele Street

Toronto, Ontario M3J 1P3

Canada

SCHOLARLY PAPERS

3

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Scholarly Papers (3)

1.

The Fire of Desire: A Multisited Inquiry into Consumer Passion

University of Utah Marketing Working Paper No. 02-31
Number of pages: 68 Posted: 14 Oct 2003
Russell W. Belk, Güliz Ger and Søren Askegaard
Schulich School of Business, York University, Bilkent University - Management and SDU Odense University - Marketing
Downloads 1,013 (28,445)
Citation 4

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Desire, needs, wants, passion, consumption, consumer behavior

2.

Negotiating Chinese Identities Through Readings of Global and Local Advertising Appeals

David Eccles School of Business, Marketing Working Paper No. 02-10-4
Number of pages: 70 Posted: 23 May 2003
Nan Zhou and Russell W. Belk
City University of Hong Kong (CityU) - Department of Marketing and Schulich School of Business, York University
Downloads 395 (96,018)
Citation 2

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Advertising, Identity, Globalism, Localism, Values, Reader Response, Face, Status Seeking

Do Not Go Cheaply into that Good Night: Death Ritual Consumption in Asante, Ghana

Number of pages: 52 Posted: 14 Oct 2003
Samuel K. Bonsu and Russell W. Belk
York University - Department of Marketing and Schulich School of Business, York University
Downloads 274 (142,528)
Citation 6

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Death, Ritual, Consumer Behavior, Funerals, Conspicuous Consumption, Identity, Social Capital

Do Not Go Cheaply into that Good Night: Death Ritual Consumption in Asante, Ghana

Posted: 14 Oct 2003
Samuel K. Bonsu and Russell W. Belk
York University - Department of Marketing and Schulich School of Business, York University

Abstract:

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Death, Ritual, Consumer Behavior, Funerals, Conspicuous Consumption, Identity, Social Capital