Kristine de Valck

HEC Paris - Marketing

Paris

France

SCHOLARLY PAPERS

3

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Top 20,520

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11

CROSSREF CITATIONS

39

Scholarly Papers (3)

1.

Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

Journal of Marketing, March 2010, HEC Paris Research Paper No. MKG-2013-980
Number of pages: 51 Posted: 03 May 2013
York University - Schulich School of Business, University of Toronto, Wilfrid Laurier University and HEC Paris - Marketing
Downloads 2,971 (5,289)
Citation 11

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Word of mouth, online communities, online consumer behavior, advertising and promotions, consumer communication, Internet marketing

2.

The Effect of Members' Satisfaction with a Virtual Community on Member Participation

Number of pages: 51 Posted: 27 May 2003
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), University of Groningen - Department of Marketing & Marketing Research, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and HEC Paris - Marketing
Downloads 758 (42,493)

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virtual community, satisfaction, internet, consumers, relationship age

3.

Satisfaction with Virtual Communities of Interest: Effect on Members' Visit Frequency

British Journal of Management, Vol. 18, No. 3, pp. 241-256, September 2007
Number of pages: 16 Posted: 27 Aug 2007
HEC Paris - Marketing, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), University of Groningen - Department of Marketing & Marketing Research and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 34 (560,971)
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