Muhamad Yusnorizam Ma’arif

National University of Malaysia (UKM)

43600 Bandar Baru Bangi

Bangi, Selangor 06010

Malaysia

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Customer Value Proposition for E-Commerce: A Case Study Approach

International Journal of Advanced Computer Science and Applications, Vol. 10, No. 2, 2019
Number of pages: 5 Posted: 23 Mar 2019
Nurhizam Safie Mohd Satar, Omkar Dastane, Omkar Dastane and Muhamad Yusnorizam Ma’arif
National University of Malaysia (UKM), Financial Training & Management Services (FTMS) CollegeCurtin University, Malaysia and National University of Malaysia (UKM)
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Abstract:

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Online consumer; perceived value; e-commerce; value proposition