Wong Sze Wan

affiliation not provided to SSRN

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What WeChat can Learn from WhatsApp? Customer Value Proposition Development for Mobile Social Networking (MSN) Apps: A Case Study Approach

Journal of Theoretical and Applied Information Technology (2019) Vol.97. No 4
Number of pages: 25 Posted: 27 Mar 2019 Last Revised: 15 Dec 2019
affiliation not provided to SSRN, Financial Training & Management Services (FTMS) CollegeCurtin University, Malaysia, National University of Malaysia (UKM) and Universiti Kebangsaan Malaysia
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Citation 2

Abstract:

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Consumer, Perceived Value, Mobile Social Networking, Social, Value Proposition