Cheng He

Wisconsin School of Business

975 University Avenue

Madison, WI 53706

United States

SCHOLARLY PAPERS

5

DOWNLOADS

572

SSRN CITATIONS

3

CROSSREF CITATIONS

0

Scholarly Papers (5)

1.

Evaluating the Effectiveness of Marketing Campaigns for Malls Using A Novel Interpretable Machine Learning Model

Information Systems Research, forthcoming
Number of pages: 49 Posted: 18 Jun 2019 Last Revised: 29 Sep 2021
University of Iowa, Wisconsin School of Business, Kelley School of Business, Indiana University and Georgia Institute of Technology - Scheller College of Business
Downloads 199 (207,564)

Abstract:

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Interpretable Machine Learning, Response Curve, Mall, Marketing Campaigns

2.

Surviving COVID-19: Recovery Curves of Mall Traffic in China

Georgia Tech Scheller College of Business Research Paper No. 3613294
Number of pages: 20 Posted: 29 May 2020 Last Revised: 12 Jun 2020
Wisconsin School of Business, University of Iowa, Scishang Data Technology, Scishang Data Technology, Scishang Data Technology, Scishang Data Technology, Scishang Data Technology, Scishang Data Technology, Scishang Data Technology, Tsinghua University - School of Economics & Management and Georgia Institute of Technology - Scheller College of Business
Downloads 153 (259,790)
Citation 2

Abstract:

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COVID-19; Coronavirus; Economic Recovery; Mall Traffic; Event study

3.

Consumer Tax Credits for EVs: Some Quasi-Experimental Evidence on Consumer Demand, Product Substitution, and Carbon Emissions

Number of pages: 68 Posted: 07 Sep 2021 Last Revised: 18 Jan 2022
Wisconsin School of Business, University of South Carolina, Georgia Institute of Technology and University of Chicago
Downloads 87 (386,755)

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climate change, sustainability, monetary incentives, green products, tax credit, carbon emissions, electric vehicles, policy evaluation, quasi-experiments

4.

Can Your Toothpaste Shopping Predict Mutual Funds Purchasing? — Transferring Knowledge from Consumer Goods to Financial Products Via Machine Learning

Number of pages: 40 Posted: 25 Apr 2022 Last Revised: 26 Apr 2022
University of Iowa, University of Iowa, Wisconsin School of Business and Georgia Institute of Technology - Scheller College of Business
Downloads 78 (415,338)

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cross-domain recommendation, cross-domain consumer behavior, e-commerce, transfer learning

5.

The End of the Express Road for Hybrid Vehicles: Can Governments’ Green Product Incentives Backfire?

Marketing Science, Forthcoming
Number of pages: 56 Posted: 02 Dec 2020
Wisconsin School of Business, University of South Carolina, Georgia Institute of Technology and University of California, Riverside (UCR) - A. Gary Anderson Graduate School of Management
Downloads 55 (492,368)

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sustainability, green products, public policy, government incentives, climate change, technology adoption, policy evaluation, quasi-experiments, difference-in-differences, coarsened exact matching