Detlev Zwick

York University - Schulich School of Business

Assistant Professor

4700 Keele Street

Toronto, Ontario M3J 1P3

Canada

SCHOLARLY PAPERS

14

DOWNLOADS
Rank 13,016

SSRN RANKINGS

Top 13,016

in Total Papers Downloads

4,968

SSRN CITATIONS
Rank 24,126

SSRN RANKINGS

Top 24,126

in Total Papers Citations

1

CROSSREF CITATIONS

39

Scholarly Papers (14)

1.

Mirrors of Masculinity: Representation and Identity in Advertising Images

Consumption Markets and Culture, Vol. 7, pp. 21-52, 2004
Number of pages: 56 Posted: 24 Feb 2004
Jonathan E. Schroeder and Detlev Zwick
Rochester Institute of Technology and York University - Schulich School of Business
Downloads 2,255 (8,439)

Abstract:

Loading...

Advertising, Imagery, Identity, Representation, Gender, Masculinity

2.

Consumer Subjectivity in the Age of Internet: The Radical Concept of Marketing Control Through Customer Relationship Management

Information and Organization, Vol. 14, No. 3, pp. 211-236, 2004
Number of pages: 44 Posted: 12 Apr 2005
Detlev Zwick and Nikhilesh Dholakia
York University - Schulich School of Business and University of Rhode Island
Downloads 922 (33,180)

Abstract:

Loading...

Poststructuralism, subjectivity, database marketing, consumer agency, virtual identity, foucault, customer relationship management, play

3.

Mapping Consumer Power: An Integrative Framework for Marketing and Consumer Research

European Journal of Marketing, Vol. 40, No. 9/10, pp. 950-971, 2006
Number of pages: 41 Posted: 29 Jun 2006
Bournemouth Media School, York University - Schulich School of Business and Rochester Institute of Technology
Downloads 582 (61,297)

Abstract:

Loading...

consumer power, consumer research, methodological approaches, marketing theory

4.

Mobilizing the Hijab: Islamic Identity Negotiation in the Context of a Matchmaking Website

Journal of Consumer Behavior, Forthcoming
Number of pages: 32 Posted: 14 Apr 2005
Detlev Zwick and Cristian Chelariu
York University - Schulich School of Business and York University - Schulich School of Business
Downloads 231 (172,432)

Abstract:

Loading...

Cross-cultural consumer behavior, computer-mediated environments, online matchmaking, hijab, Muslim identity, Islam

5.

Privacy and Consumer Agency in the Information Age: Between Prying Profilers and Preening Webcams

Journal of Research for Consumers, Vol. 1, No. 1, Article 3, 2001
Number of pages: 17 Posted: 14 Apr 2005
Nikhilesh Dholakia and Detlev Zwick
University of Rhode Island and York University - Schulich School of Business
Downloads 212 (186,957)
Citation 1

Abstract:

Loading...

Computer-mediated communication, privacy, exhibitionism, voyeurism, consumer resistance, surveillance

6.

Where the Action is: Internet Stock Trading as Edgework

Journal of Investment Technology, Vol. 11, No. 1, 2005
Number of pages: 21 Posted: 19 Jul 2006
Detlev Zwick
York University - Schulich School of Business
Downloads 170 (227,581)

Abstract:

Loading...

edgework, internet, online, investing, stock market, risk, thrill, market on screen, qualitative method

7.

The Epistemic Consumption Object and Postsocial Consumption: Expanding Consumer-Object Theory in Consumer Research

Consumption, Markets and Culture, Vol. 9, No. 1, pp. 17-43, 2006
Number of pages: 46 Posted: 19 Jul 2006
Detlev Zwick and Nikhilesh Dholakia
York University - Schulich School of Business and University of Rhode Island
Downloads 150 (252,727)

Abstract:

Loading...

knowledge objects, postsocial, Internet, online trading, personal investing, consumerobject

8.

Cultural Contradictions of the Anytime, Anywhere Economy: Reframing Communication Technology

Telematics and Informatics, Vol. 21, No. 2, pp. 123-141, May 2004
Number of pages: 26 Posted: 15 Apr 2005
Nikhilesh Dholakia and Detlev Zwick
University of Rhode Island and York University - Schulich School of Business
Downloads 145 (259,694)

Abstract:

Loading...

Mobile, communications, culture, digital divide, networks, SCOT, MOT

9.

The Social Pedagogy of Wall Street: Stock Trading as Political Activism?

Journal of Consumer Policy, Vol. 30, No. 3, pp. 177-199, 2007
Number of pages: 35 Posted: 14 Jul 2006 Last Revised: 17 Oct 2010
York University - Schulich School of Business, Bournemouth Media School and Rochester Institute of Technology
Downloads 116 (307,072)

Abstract:

Loading...

virtual networks, network society, consumer empowerment, consumer resistance, qualitative consumer research, personal investing

10.

Stock Trading in the Digital Age: Speed, Agency, and the Entrepreneurial Consumer

The Routledge Companion to Digital Consumption, Russell Belk and Rosa Llamas (eds.), New York: Routledge, 208-222.
Number of pages: 29 Posted: 30 Nov 2011 Last Revised: 09 Jun 2014
Detlev Zwick and Jonathan E. Schroeder
York University - Schulich School of Business and Rochester Institute of Technology
Downloads 92 (358,305)

Abstract:

Loading...

11.

Bringing the Market to Life: Screen Aesthetics and the Epistemic Consumption Object

Marketing Theory, Forthcoming
Number of pages: 34 Posted: 13 Apr 2005
Detlev Zwick and Nikhilesh Dholakia
York University - Schulich School of Business and University of Rhode Island
Downloads 88 (368,395)

Abstract:

Loading...

Aesthetics, visual consumption, epistemic object, stock market, investing, involvement, relationship, internet, computer-mediated consumption

12.

Exploring Consumer Ethics in Ghana, West Africa

International Journal of Consumer Studies, Vol. 31, Issue 6, pp. 648-655, November 2007
Number of pages: 8 Posted: 11 Dec 2007
Samuel K. Bonsu and Detlev Zwick
affiliation not provided to SSRN and York University - Schulich School of Business
Downloads 5 (776,618)
  • Add to Cart

Abstract:

Loading...

13.

Critical Perspectives on Consumers' Role as 'Producers': Broadening the Debate on Value Co-Creation in Marketing Processes

Marketing Theory, pp. 231-241, September 2011, doi: 10.1177/1470593111408171
Posted: 04 Jul 2012
Bernard Cova, Daniele Dalli and Detlev Zwick
Euromed Management, University of Pisa - Dipartimento di Economia e Management and York University - Schulich School of Business

Abstract:

Loading...

collaborative capitalism, consumer work, exploitation, prosumption, service-dominant logic, value co-creation

14.

Whose Identity is it Anyway? Consumer Representation in the Age of Database Marketing

Journal of Macromarketing, Vol. 24, No. 1, pp. 31-43, 2004
Posted: 15 Apr 2005
Detlev Zwick and Nikhilesh Dholakia
York University - Schulich School of Business and University of Rhode Island

Abstract:

Loading...

Poststructuralism, Databases, Database Marketing, Identity, CRM, Electronic Commerce, Customer Interactions, Privacy