Celso Augusto de Matos

University of Vale do Rio dos Sinos (UNISINOS) - Unisinos Business School

Associate Marketing Professor

Av. Unisinos 950, Bairro Cristo Rei

Escola de Gestão e Negócios, Sala E07 - 404C

São Leopoldo, São Leopoldo - RS 93.022-000

Brazil

SCHOLARLY PAPERS

4

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Scholarly Papers (4)

1.

The Effects of Negative Publicity and Company Reaction on Consumer Attitudes

Number of pages: 29 Posted: 19 Jul 2004
Celso Augusto de Matos and Ricardo Teixeira Veiga
University of Vale do Rio dos Sinos (UNISINOS) - Unisinos Business School and Federal University of Minas Gerais (UFMG) - Center for Post Graduation and Research in Administration (CEPEAD)
Downloads 1,109 (24,962)
Citation 2

Abstract:

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attitudes, company reaction, consumer behavior, experiment, involvement, negative publicity

2.

The Effects of Negative Publicity on Consumer Attitudes: A Replication and Extension

Number of pages: 23 Posted: 04 Oct 2004
Celso Augusto de Matos and Ricardo Teixeira Veiga
University of Vale do Rio dos Sinos (UNISINOS) - Unisinos Business School and Federal University of Minas Gerais (UFMG) - Center for Post Graduation and Research in Administration (CEPEAD)
Downloads 394 (96,276)

Abstract:

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Negative publicity, attitudes, company reaction, consumer behavior, experiment, involvement

3.

Consumer Attitudes Toward Genetically Modified Foods: An Experimental Approach

Number of pages: 23 Posted: 05 Oct 2004
Celso Augusto de Matos
University of Vale do Rio dos Sinos (UNISINOS) - Unisinos Business School
Downloads 339 (114,129)

Abstract:

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Genetically modified foods, attitudes, consumer behavior, experiment

4.

Avaliação De Artigos Científicos EM Marketing: Uma Proposição Do Comitê Científico De Marketing Da Anpad (2015-2016) (Review of Scientific Articles in Marketing: A Proposition of the Anpad's Sciencifc Committee (2015-2016))

Number of pages: 16 Posted: 15 May 2015
Vinicius Brei, Salomão Farias, Celso Augusto de Matos and Jose Mazzon
Federal University of Rio Grande do Sul (UFRGS/PPGA), Federal University of Pernambuco - UFPE, University of Vale do Rio dos Sinos (UNISINOS) - Unisinos Business School and University of São Paulo (USP)
Downloads 121 (292,941)

Abstract:

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Scientific papers, review, criteria, marketing, ANPAD