Prashant Rajaram

Ivey Business School, Western University

Assistant Professor of Marketing

1255 Western Road

London, Ontario N6G0N1

Canada

SCHOLARLY PAPERS

2

DOWNLOADS

710

SSRN CITATIONS

2

CROSSREF CITATIONS

1

Scholarly Papers (2)

1.

Video Influencers: Unboxing the Mystique

Number of pages: 61 Posted: 25 Jan 2021
Prashant Rajaram and Puneet Manchanda
Ivey Business School, Western University and University of Michigan, Stephen M. Ross School of Business
Downloads 373 (102,573)
Citation 3

Abstract:

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Influencer Marketing, Brand Advertising, Social Media, Interpretable Machine Learning, Deep Learning, Transfer Learning

2.

Finding the Sweet Spot: Ad Targeting on Streaming Media

Number of pages: 75 Posted: 17 Dec 2019 Last Revised: 07 Aug 2021
Ivey Business School, Western University, University of Michigan, Stephen M. Ross School of Business and University of Michigan, Stephen M. Ross School of BusinessUniversity of Pennsylvania - Marketing Department
Downloads 337 (114,885)

Abstract:

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Advertising, Streaming Media, Binge-Watching, Machine Learning, Causal Inference