Yang Yang

School of Management, University of Science and Technology of China

Hefei, Anhui

China

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Unifying Algorithmic and Theoretical Perspectives: Emotions in Online Reviews and Sales

MIS Quarterly Forthcoming
Posted: 18 Dec 2019 Last Revised: 20 May 2022
Yifan Yu, Yang Yang, Jinghua Huang and Yong Tan
University of Washington - Michael G. Foster School of Business, School of Management, University of Science and Technology of China, Tsinghua University - Department of Management Science and Engineering and University of Washington - Michael G. Foster School of Business

Abstract:

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emotions, online reviews, box office, Word2Vec, processing fluency, perceived helpfulness, purchase intention