Rajdeep Grewal

University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School

Townsend Family Distinguished Professor of Marketing

McColl Building

Chapel Hill, NC 27599-3490

United States

  • University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School

SCHOLARLY PAPERS

31

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Scholarly Papers (31)

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1.

Do Larger Audiences Generate Greater Revenues under Pay What You Want? Evidence from a Live Streaming Platform

Forthcoming at Marketing Science, Kenan Institute of Private Enterprise Research Paper No. 20-04
Number of pages: 85 Posted: 03 Feb 2020 Last Revised: 14 Jan 2021
Shijie Lu, Dai Yao, Xingyu Chen and Rajdeep Grewal
University of Houston - C.T. Bauer College of Business, The Hong Kong Polytechnic University, Shenzhen University - Department of Marketing and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 673 (53,725)
Citation 3

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live streaming, pay what you want, social media, user-generated content, tipping, field experiment, video analysis

2.

Consumer Boycotts, Country of Origin, and Product Competition: Evidence from China’s Automobile Market

Number of pages: 45 Posted: 21 Mar 2018 Last Revised: 27 Jul 2020
Qi Sun, Fang Wu, Shanjun Li and Rajdeep Grewal
Shanghai University of Finance and Economics-College of Business, Shanghai University of Finance and Economics - School of International Business Administration, Cornell University - School of Applied Economics and Management and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 417 (96,602)
Citation 3

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advertising, animosity, automobile, before-after research design, boycott, country of origin

3.

Organizational Herding in Advertising Spending Disclosures: Evidence and Mechanisms

Mays Business School Research Paper No. 3071616, Kenan Institute of Private Enterprise Research Paper Forthcoming
Number of pages: 63 Posted: 17 Nov 2017 Last Revised: 03 Mar 2020
Huanhuan Shi, Rajdeep Grewal and Shrihari Sridhar
University of Nebraska at Lincoln - Department of Marketing, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and Texas A&M University - Department of Marketing
Downloads 269 (155,276)
Citation 1

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advertising spending, financial markets, herding, product markets, voluntary disclosure

4.

Competition and Firm Service Reliability Decisions: A Study of the Airline Industry

INSEAD Working Paper No. 2016/18/MKT
Number of pages: 75 Posted: 21 Mar 2016 Last Revised: 07 Jul 2020
Chen Zhou, Paulo Albuquerque and Rajdeep Grewal
University of South Carolina, INSEAD and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 260 (160,732)

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Airline industry, cancellation rates, competition, flight delays, simultaneous discrete game, simultaneous equation model, service reliability

5.

Functional Forms of the Satisfaction-Loyalty Relationship

International Journal of Research in Marketing, Vol. 28, No. 1, pp. 38-50, 2011
Number of pages: 48 Posted: 23 Sep 2010 Last Revised: 19 Dec 2011
Songting Dong, Min Ding, Rajdeep Grewal and Ping Zhao
Australian National University (ANU) - Faculty of Economics & Commerce, Pennsylvania State University - Department of Marketing, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and Tsinghua University - School of Economics & Management
Downloads 224 (185,528)

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Customer Satisfaction, Loyalty, Repurchase Intentions, Functional Form

6.

Customer Acquisition in Business Markets: Managing Conflicts at the Marketing-Sales Interface

Number of pages: 50 Posted: 12 Dec 2019 Last Revised: 08 Mar 2022
Olivier Rubel, Chen Zhou, Rajdeep Grewal and Jagmohan S. Raju
University of California, Davis - Graduate School of Management, University of South Carolina, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and University of Pennsylvania - Marketing Department
Downloads 214 (193,643)

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Business Markets, Marketing-Sales Interface, Conflicts, Agency Theory, Sequential Agency Model.

7.

Lobbying and Product Recalls: A Study of the US Automobile Industry

Number of pages: 45 Posted: 28 Aug 2020
Khimendra Singh and Rajdeep Grewal
University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 180 (226,232)

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automobile recalls, instrumental variable, lobbying, marketing-politics interface, political influence, regulatory environment

8.

Attribute-Level Heterogeneity

Forthcoming in Management Science, HEC Paris Research Paper No. MKG-2014-1028
Number of pages: 25 Posted: 04 Oct 2010 Last Revised: 21 Jan 2014
Peter Ebbes, John Liechty and Rajdeep Grewal
HEC Paris - Marketing, Pennsylvania State University, University Park and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 174 (232,916)
Citation 1

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Segmentation, Mixture Models, Hierarchical Bayes, Conjoint Analysis, Reversible Jump MCMC

9.

Board Interlocks and Marketing Department Power

Wharton Customer Analytics Research Paper, Kenan Institute of Private Enterprise Research Paper No. 19-6, HEC Paris Research Paper No. MKG-2019-1330
Number of pages: 63 Posted: 01 Feb 2019 Last Revised: 11 May 2022
Peter Ebbes, Frank Germann and Rajdeep Grewal
HEC Paris - Marketing, University of Notre Dame and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 152 (260,695)

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board interlocks, endogeneity, marketing department power, social networks

10.

Bonding Costs and Inside–Outside Dyadic Selling in Business-to-Business Markets

Number of pages: 49 Posted: 07 Jul 2020 Last Revised: 31 Jan 2022
Huanhuan Shi, Shrihari Sridhar and Rajdeep Grewal
Texas A&M University, Texas A&M University - Department of Marketing and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 127 (304,980)

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agency theory, alignment costs, bonding costs, business-to-business sales, dependence asymmetry, dyadic teams, hold-up costs, governance, inside–outside sales reps, shared selling experience

11.

The Ripple Effect of Firm-Generated Content for New Movie Releases

Number of pages: 54 Posted: 11 Mar 2019
Shijie Lu, Isaac M. Dinner and Rajdeep Grewal
University of Houston - C.T. Bauer College of Business, Indeed and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 104 (344,859)

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Firm-Generated Content, Movies, User-Generated Content

12.

The Economic Value of Meta-Report Cards: The Case of Automobiles

Kenan Institute of Private Enterprise Research Paper No. 18-12
Number of pages: 47 Posted: 15 Jun 2018 Last Revised: 10 Jul 2018
Guneet Kaur Nagpal and Rajdeep Grewal
University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School, Students and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 73 (426,973)

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meta-report card, natural experiment, information synthesis, ratings, automobiles

13.

Value Appropriation and New Product Pricing: A Study of New Prescription Drugs

Number of pages: 52 Posted: 25 Aug 2017 Last Revised: 07 Oct 2021
Guneet Kaur Nagpal, Rajdeep Grewal, Deepak Jena and Atul A. Nerkar
Western University - Ivey Business School, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School, Students and University of North Carolina (UNC) at Chapel Hill - Management-Strategy Area
Downloads 68 (443,453)

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advertising, appropriability regimes, barriers to entry, healthcare, new products, patents, prescription drugs, pricing, product contextual factors, value appropriation.

14.

A Managerial Capital Perspective on Chief Marketing Officer Succession

Wang, Rui, Alok R. Saboo, and Rajdeep Grewal (2015), "A Managerial Capital Perspective on Chief Marketing Officer Succession," International Journal of Research in Marketing, 32 (2), Forthcoming.
Number of pages: 54 Posted: 25 Nov 2014
Rui Wang, Alok R. Saboo and Rajdeep Grewal
Peking University, Georgia State University and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 68 (443,453)

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15.

Web Appendix for: Attribute-Level Heterogeneity

Management Science, Forthcoming, HEC Paris Research Paper No. MKG-2014-1029
Number of pages: 36 Posted: 22 Dec 2013 Last Revised: 19 Mar 2014
Peter Ebbes, John Liechty and Rajdeep Grewal
HEC Paris - Marketing, Pennsylvania State University, University Park and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 53 (499,806)

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heterogeneity, mixture models, hierarchical Bayes, conjoint analysis, reversible jump MCMC, segmentation

16.

University Ranking Publications: to Manipulate or Not to Manipulate

Number of pages: 42 Posted: 05 Aug 2016
James A. Dearden, Rajdeep Grewal and Gary L. Lilien
Lehigh University, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and Pennsylvania State University - Institute for the Study of Business Markets
Downloads 35 (585,666)

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University rankings, strategic information transmission

17.

Customer Satisfaction and its Impact on the Future Costs of Selling

Posted: 11 Mar 2019 Last Revised: 14 Apr 2020
Leon Gim Lim, Kapil R. Tuli and Rajdeep Grewal
Tilburg University, Singapore Management University - Lee Kong Chian School of Business and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School

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capital structure, customer satisfaction, cost of selling, industry effects, marketing-finance interface, organizational resources, strategic flexibility, strategic intent

18.

Brand Name Types and Consumer Demand: Evidence from China's Automobile Market

Journal of Marketing Research, 56 (1), 158-175
Posted: 07 Apr 2017 Last Revised: 25 Jul 2020
Fang Wu, Qi Sun, Rajdeep Grewal and Shanjun Li
Shanghai University of Finance and Economics - School of International Business Administration, Shanghai University of Finance and Economics-College of Business, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and Cornell University - School of Applied Economics and Management

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Chinese consumers, automobile market, brand name types, consumer demand, discrete choice model, linguistics

19.

Within-Seller and Buyer–Seller Network Structures and Key Account Profitability

Posted: 17 Mar 2017
Aditya Gupta, Alok Kumar, Rajdeep Grewal and Gary L. Lilien
Iowa State University, University of Nebraska at Lincoln - College of Business Administration, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and Pennsylvania State University - Institute for the Study of Business Markets

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Buyer–seller relationship, Buying center, Key account management, Selling team, Social networks, Selling team structure

20.

Marketing Channel Management by Multinational Corporations in Foreign Markets: An Integrative Framework and a Research Agenda

Posted: 23 Aug 2016 Last Revised: 08 Feb 2019
Rajdeep Grewal, Amit Saini, Alok Kumar, F. Robert Dwyer and Bob Dahlstrom
University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School, University of Nebraska at Lincoln - College of Business Administration, University of Nebraska at Lincoln - College of Business Administration, Independent and Miami University of Ohio

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Distribution Channel, International Business, Meta-Theory, Multination Corporation, Subsidiary Management

21.

Dynamic Strategic Groups: Deriving Spatial Evolutionary Paths

Strategic Management Journal, Volume 30, Issue 13, pages 1420–1439
Posted: 17 Jun 2016
Wayne S. DeSarbo, Rajdeep Grewal and Rui Wang
Pennsylvania State University, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and Peking University

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strategic groups, evolutionary paths, clusterwise analyses, bilinear spatial models, multidimensional scaling, dynamic analyses

22.

Modeling Strategic Group Dynamics: A Hidden Markov Approach

Quantitative Marketing and Economics, Volume 8, Issue 2, pp 241-274 (2010)
Posted: 17 Jun 2016
Peter Ebbes, Rajdeep Grewal and Wayne S. DeSarbo
HEC Paris - Marketing, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and Pennsylvania State University

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Strategic groups, Competition, Dynamic analysis, Hidden Markov models, Banking strategy, Marketing strategy

23.

The Simultaneous Identification of Strategic/Performance Groups and Underlying Dimensions for Assessing an Industry's Competitive Structure

Journal of Modelling in Management, Volume 3, Issue 3, pp. 220-248
Posted: 15 Jun 2016
Wayne S. DeSarbo, Rajdeep Grewal, Heungsun Hwang and Qiong Wang
Pennsylvania State University, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School, McGill University and University of Oklahoma - Division of Marketing

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Strategic groups, Organizational structures, Cluster analysis, Competitive strategy, Banking

24.

A Clusterwise Bilinear Multidimensional Scaling Methodology for Simultaneous Segmentation and Positioning

Journal of Marketing Research, Vol. 45, No. 3, pp. 280-292
Posted: 15 Jun 2016
Wayne S. DeSarbo, Rajdeep Grewal and Crystal Scott
Pennsylvania State University, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and University of Michigan at Dearborn - School of Management

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market segmentation, positioning, clusterwise analyses, bilinear spatial models, sport-utility vehicles

25.

Hybrid Strategic Groups

Strategic Management Journal, Volume 29, Issue 3, pages 293–317, 2008
Posted: 11 Jun 2016
Wayne S. DeSarbo and Rajdeep Grewal
Pennsylvania State University and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School

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hybrid strategic groups, competitive strategy, competitive market structures, overlapping classification, banks and financial institutions, cluster analysis

26.

An Alternative Efficient Representation of Demand-Based Competitive Asymmetry

Strategic Management Journal, Volume 28, Issue 7, pages 755–766, 2007
Posted: 11 Jun 2016
Wayne S. DeSarbo and Rajdeep Grewal
Pennsylvania State University and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School

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competitive market structure, asymmetric competition, multidimensional scaling, positioning, consideration/choice sets

27.

Who Competes with Whom? A Demand-Based Perspective for Identifying and Representing Asymmetric Competition

Strategic Management Journal, Volume 27, Issue 2, pages 101–129
Posted: 11 Jun 2016
Wayne S. DeSarbo, Rajdeep Grewal and Yoram Jerry Wind
Pennsylvania State University, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and University of Pennsylvania - Marketing Department

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competitive market structure, asymmetric competition, competitive strategy, multidimensional scaling

28.

Vicarious Learning in New Product Introductions in the Early Years of a Converging Market

Management Science, 2006
Posted: 01 Jun 2014
Raji Srinivasan, Pamela Haunschild and Rajdeep Grewal
University of Texas at Austin - Red McCombs School of Business, University of Texas at Austin - Red McCombs School of Business and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School

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vicarious learning, new product introductions, converging markets, technology frontier, count models, Bayesian estimation

29.

Stock Market Reactions to Customer and Competitor Orientations: The Case of Initial Public Offerings

Marketing Science, Vol. 32, No. 1, 2013; pp. 70-88; DOI: 10.1287/mksc.1120.0749
Posted: 13 Nov 2013
Alok R. Saboo and Rajdeep Grewal
Georgia State University and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School

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initial public offering, customer orientation, competitor orientation, institutional environment, information economics, cheap talk, costly state falsification, latent instrumental variables, hierarchical Bayesian analysis, content analysis

30.

Location, Location, Location: How Network Embeddedness Affects Project Success in Open Source Systems

Grewal, Rajdeep, Gary Lilien and Girish Mallapragada, 2006, “Location, Location, Location: How Network Embeddedness Affects Project Success in Open Source Systems, Management Science, 52, 7, 1043-1056
Posted: 25 Oct 2012
Rajdeep Grewal, Gary L. Lilien and Girish Mallapragada
University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School, Pennsylvania State University - Institute for the Study of Business Markets and Indiana University - Kelley School of Business - Department of Marketing

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Open Source, social networks, embeddedness, innovation

31.

User-Generated Open Source Products: Founder's Social Capital and Time to Product Release

Marketing Science, Vol. 31, No. 3, 2012; pp. 474-492; DOI: 10.1287/mksc.1110.0690
Posted: 24 Oct 2012
Girish Mallapragada, Rajdeep Grewal and Gary L. Lilien
Indiana University - Kelley School of Business - Department of Marketing, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and Pennsylvania State University - Institute for the Study of Business Markets

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user-generated products, product development, social networks, open source, innovation