Balkrishnan Sangvikar

affiliation not provided to SSRN

SCHOLARLY PAPERS

2

DOWNLOADS

889

SSRN CITATIONS

3

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Realising the Transformation of Customer Purchase Behaviour: Assessment of Impact of Social Media on Purchasing Behavior of Consumers in India

Kumar, V., Varma, M., Sangvikar, B., and Pawar, A. (2020). Realising the Transformation of Customer Purchase Behaviour: Assessment of Impact of Social Media on Purchasing Behavior of Consumers in India. Test Engineering and Management, Vol. 82, 12990-12998
Number of pages: 9 Posted: 24 Mar 2020
Vinay Kumar, Manishkumar Varma, Balkrishnan Sangvikar and Avinash Pawar
Chandigarh University, affiliation not provided to SSRN, affiliation not provided to SSRN and Savitribai Phule Pune University
Downloads 542 (65,794)

Abstract:

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Consumer Attitude, Subjective Norms, Behavior, Consumer Purchase Intention, Online Shopping Behaviour, Online Marketing, Network Marketing, Social Media Marketing.

2.

Competitive Strategies for Unorganised Retail Business: Understanding Structure, Operations, and Profitability of Small Mom and Pop Stores in India

Sangvikar, B., Kolte, A. and Pawar, A. (2019). Competitive Strategies for Unorganised Retail Business: Understanding Structure, Operations, and Profitability of Small Mom and Pop Stores in India. International Journal on Emerging Technologies, 10(3): 253-259.
Number of pages: 7 Posted: 04 Feb 2020
Balkrishnan Sangvikar, Ashutosh Kolte and Avinash Pawar
affiliation not provided to SSRN, Department of Management Sciences (PUMBA) , Savitribai Phule Pune University and Savitribai Phule Pune University
Downloads 347 (111,078)
Citation 3

Abstract:

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Retailing in India, Unorganized Retailing, Retail Strategy, Promotion in Retail, Small Scale Retailing, Retail Culture.