Isaac Cheah

Curtin University - School of Marketing

Australia

SCHOLARLY PAPERS

4

DOWNLOADS

65

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (4)

1.

Drivers and Barriers Toward Reducing Meat Consumption

Cheah, I., Shimul, A. S., Liang, J., & Phau, I. (2020). Drivers and barriers toward reducing meat consumption. Appetite, 104636.
Number of pages: 23 Posted: 21 Apr 2020
Curtin University - School of Marketing, Curtin University of Technology - Curtin Business School - Bentley Campus, Curtin University and Curtin University
Downloads 40 (538,547)

Abstract:

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Meat Consumption, Diet, Environmental concern, Attitude, Food choices

2.

Investigating female shoppers’ attitude and purchase intention towards green cosmetics in South Africa

Shimul, A. S., Cheah, I., & Khan, B. B. (2021). Investigating Female Shoppers’ Attitude and Purchase Intention toward Green Cosmetics in South Africa. Journal of Global Marketing, 1-20. https://doi.org/10.1080/08911762.2021.1934770
Number of pages: 37 Posted: 24 Aug 2021
Curtin University of Technology - Curtin Business School - Bentley Campus, Curtin University - School of Marketing and Curtin University
Downloads 14 (703,574)

Abstract:

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Theory of planned behaviour, Environmental knowledge, Ecological motive, Involvement, Green cosmetics, South Africa.

3.

Regulatory Focus and Junk Food Avoidance: The Influence of Health Consciousness, Perceived Risk and Message Framing

Shimul, A. S., Cheah, I., & Lou, A. J. (2021). Regulatory focus and junk food avoidance: The influence of health consciousness, perceived risk and message framing. Appetite, 105428. https://doi.org/10.1016/j.appet.2021.105428
Number of pages: 26 Posted: 25 Aug 2021
Curtin University of Technology - Curtin Business School - Bentley Campus, Curtin University - School of Marketing and Curtin University
Downloads 11 (727,354)

Abstract:

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Junk food, Consumption, Diet, Food choices, Obesity, Regulatory focus

4.

Motivations of playing digital games: A review and research agenda

Cheah, I., Shimul, A. S., Phau, I. (2022). Motivations of playing digital games: A review and research agenda. Psychology & Marketing. (In press). https://doi.org/10.1002/mar.21631
Number of pages: 35
Isaac Cheah, Anwar Sadat Shimul and Ian Phau
Curtin University - School of Marketing, Curtin University of Technology - Curtin Business School - Bentley Campus and Curtin University
Downloads 0

Abstract:

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Digital game, gaming motivation, gameplay, immersion, flow, systematic literature review.