Haewon Yoon

Indiana University - Kelley School of Business

Assistant Professor of Marketing

801 W Michigan Street

Indianapolis, IN 46202

United States

http://kelley.iu.edu/faculty-research/faculty-directory/profile.html?id=HAEYOON

SCHOLARLY PAPERS

1

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63

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Scholarly Papers (1)

1.

Early Cost Realization and College Choice

Journal of Marketing Research 2021
Number of pages: 82 Posted: 09 Jul 2021
Haewon Yoon, Yang Yang and Carey Morewedge
Indiana University - Kelley School of Business, University of Florida and Boston University, Questrom School of Business
Downloads 63 (462,308)

Abstract:

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Intertemporal Choice, Student Debt, Higher Education, Mental Accounting, Decision Aids