Mr. Anuj Kumar

Apeejay School of Management

Sector-8, Institutional area

Dwarka

New Delhi, 110075

India

SCHOLARLY PAPERS

15

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3,960

SSRN CITATIONS
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SSRN RANKINGS

Top 42,552

in Total Papers Citations

17

CROSSREF CITATIONS

0

Scholarly Papers (15)

1.

Technology Adoption: A Solution for SMEs to Overcome Problems during COVID-19

Forthcoming, Academy of Marketing Studies Journal, Volume 25, Issue 1, 2021
Number of pages: 16 Posted: 10 Dec 2020
Mr. Anuj Kumar and Dr. Nishu Ayedee
Apeejay School of Management and Assistant Professor, Bharati Vidyapeeth Institute of Management and Research, New Delhi, India
Downloads 2,248 (8,393)
Citation 3

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SMEs, TAM, UTAUT, Performance, Social Media, E-commerce, Artificial Intelligence, Adoption

2.

Role of Emotional Intelligence and Strategic Human Resource Management during COVID-19 Pandemic

Academy of Strategic Management Journal 2021
Number of pages: 6 Posted: 14 Jul 2021
Bharati Vidyapeeth Institute of Management and Research, Apeejay School of Management, Amity School of Communication, Amity University and Bharati Vidyapeeth's Institute of Management Studies and Research, Navi Mumbai
Downloads 453 (82,812)

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3.

Xiaomi’s Journey in India: A Roller Coaster Ride

International Journal of Management (IJM), 11 (3), 2020, pp. 55–62
Number of pages: 8 Posted: 29 Apr 2020
Mr. Anuj Kumar, Dr. Nishu Ayedee and Dr. Nimit Gupta
Apeejay School of Management, Assistant Professor, Bharati Vidyapeeth Institute of Management and Research, New Delhi, India and Associate Professor, Fortune Institute of International Business, New Delhi, India
Downloads 269 (145,909)

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Xiaomi, India, Smartphone, Culture, Internationalization, Marketing

4.

A Viewpoint on Digital Marketing and Usage of Social Media Tools during COVID-19 Pandemic

Academy of Marketing Studies Journal 2021
Number of pages: 3 Posted: 14 Jul 2021
Dr. Vaishali Patil and Mr. Anuj Kumar
Associate Dean-Research & Publications and Information Technology, Prin. L. N. Welingkar Institute of Management Development & Research (WeSchool), India and Apeejay School of Management
Downloads 222 (176,824)

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5.

How Adoption of Online Resources Can Help Indian SMEs in Improving Performance during COVID-19 Pandemic

Test Engineering and Management Journal 2020 (ISSN: 0193-4120)
Number of pages: 7 Posted: 28 Oct 2020
Mr. Anuj Kumar, Dr. Asif Ali Syed and Dr. Anoop Pandey
Apeejay School of Management, Aligarh Muslim University (AMU) - Department of Business Administration and Bharati Vidyapeeth University - Institute of Management
Downloads 164 (235,585)
Citation 3

Abstract:

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SMEs, Online resources, India, Sustainability, Management, COVID-19, Technology adoption

6.

A Two-Decade Literature Review on Challenges Faced by SMEs in Technology Adoption

Academy of Marketing Studies Journal, Volume 25, Issue 3, 2021
Number of pages: 13 Posted: 12 Apr 2021
Bharati Vidyapeeth's Institute of Management Studies and Research, Navi Mumbai, Apeejay School of Management, Aligarh Muslim University (AMU) - Department of Business Administration and Shri Bhagubhai Mafatlala Polytechnique
Downloads 136 (268,789)
Citation 1

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SMEs, Technology, Challenges, Management, Literature Review

7.

Impact of Online Resources/Technology Adoption on SMEs Performance

PIMT Journal of Research
Number of pages: 11 Posted: 16 Mar 2021
Mr. Anuj Kumar, Dr. Asif Ali Syed and Dr. Anoop Pandey
Apeejay School of Management, Aligarh Muslim University (AMU) - Department of Business Administration and Bharati Vidyapeeth University - Institute of Management
Downloads 133 (274,906)

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SMEs, Technology, E-commerce, TOE, Benefits, Barriers

8.

Sustainable Development in SMEs Through Social Media Channels

IJMTE, Volume IX, Issue VI, JUNE/2019
Number of pages: 10 Posted: 31 Dec 2020
Mr. Anuj Kumar
Apeejay School of Management
Downloads 77 (398,257)

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9.

Effective Usage of E-CRM and Social Media Tools by Akshay Kumar: Most Prolific Bollywood Actor of Last Decade

International Journal of Management (IJM), 11 (2), 2020, pp. 141–146
Number of pages: 6 Posted: 06 Apr 2020
Mr. Anuj Kumar
Apeejay School of Management
Downloads 71 (413,592)
Citation 1

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Customer Relationship Management, Social CRM, Akshay Kumar, Bollywood, Social Media

10.

Strategic HRM Practices to Deal With Gender Diversity Problems in Organizations

JSHRM, 8 (3) 2019, 74-79
Number of pages: 6 Posted: 31 Dec 2020
Mr. Anuj Kumar
Apeejay School of Management
Downloads 70 (413,592)
Citation 2

Abstract:

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SHRM, Globalization, Diversity, Glass-Ceiling, Banana Republic

11.

Key Tool of Sustainable Management during COVID-19: WFH and Technology

PIMT Journal of Research, Volume-12, No.-4, (B) (July-September) 2020
Number of pages: 4 Posted: 06 Nov 2020
M. Nagalakshmi and Mr. Anuj Kumar
Independent and Apeejay School of Management
Downloads 33 (567,443)
Citation 1

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12.

Comparison of Indian and New Zealand Leadership during COVID-19

PIMT Journal UGC CARE, Volume-12, No.-4, (B) (July-September) 2020
Number of pages: 4 Posted: 06 Nov 2020
Raghavan Srinivasan, Mr. Anuj Kumar and Priyanka Chadha
Independent, Apeejay School of Management and Central University of Himachal Pradesh (CUHP) - School of Commerce & Management Studies
Downloads 33 (567,443)

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Leadership, India, New Zealand, COVID-19, Management, Sustainable leadership

13.

How Event Management Has Changed in 21st Century: Analysis of Woolgoolga Curryfest Festival

International Conference on Recent Developments in Science, Technology, Humanities and Management - 2017
Number of pages: 4 Posted: 11 Jan 2021
Mr. Anuj Kumar and Parul Agarwal
Apeejay School of Management and Jamia Hamdard (Hamdard University) - Department of Computer Science and Engineering
Downloads 23 (629,629)

Abstract:

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Event Management

14.

FDI Flows in Developed and Developing Economies: A Trend Analysis (INDIA VS USA)

Advances in Economics and Business Management (AEBM), Volume 5, Issue 3; April-June, 2018
Number of pages: 7 Posted: 30 Jun 2020
Pankaj Goyal and Mr. Anuj Kumar
Bharati Vidyapeeth Institute of Management and Research and Apeejay School of Management
Downloads 23 (629,629)

Abstract:

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FDI, Trend analysis, Developing countries, Developed countries

15.

Adoption of Online Resources to Improve the Marketing Performance of SMEs

Asia Pacific Journal of Health Management, 16(3), 2021
Number of pages: 8 Posted: 24 Nov 2021
Mr. Anuj Kumar, Dr. Asif Ali Syed and Anoop Pandey
Apeejay School of Management, Aligarh Muslim University (AMU) - Department of Business Administration and Hemvati Nandan Bahuguna (HNB) Garhwal University
Downloads 5 (765,888)

Abstract:

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SMEs, Social Media, E-commerce, Management