Dr. Nishu Ayedee

Assistant Professor, Bharati Vidyapeeth Institute of Management and Research, New Delhi, India

New Delhi

India

SCHOLARLY PAPERS

2

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Top 25,836

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SSRN CITATIONS

4

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0

Scholarly Papers (2)

1.

Technology Adoption: A Solution for SMEs to Overcome Problems during COVID-19

Forthcoming, Academy of Marketing Studies Journal, Volume 25, Issue 1, 2021
Number of pages: 16 Posted: 10 Dec 2020
Mr. Anuj Kumar and Dr. Nishu Ayedee
Apeejay School of Management and Assistant Professor, Bharati Vidyapeeth Institute of Management and Research, New Delhi, India
Downloads 2,235 (8,393)
Citation 3

Abstract:

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SMEs, TAM, UTAUT, Performance, Social Media, E-commerce, Artificial Intelligence, Adoption

2.

Xiaomi’s Journey in India: A Roller Coaster Ride

International Journal of Management (IJM), 11 (3), 2020, pp. 55–62
Number of pages: 8 Posted: 29 Apr 2020
Mr. Anuj Kumar, Dr. Nishu Ayedee and Dr. Nimit Gupta
Apeejay School of Management, Assistant Professor, Bharati Vidyapeeth Institute of Management and Research, New Delhi, India and Associate Professor, Fortune Institute of International Business, New Delhi, India
Downloads 269 (145,909)

Abstract:

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Xiaomi, India, Smartphone, Culture, Internationalization, Marketing