Chompu Nuangjamnong

Graduate School of Business and Advanced Technology Management, Assumption University of Thailand

Lecturer

Bangkok

Thailand

SCHOLARLY PAPERS

14

DOWNLOADS

609

SSRN CITATIONS

0

CROSSREF CITATIONS

1

Scholarly Papers (14)

1.

Factors Influencing Customer Satisfaction and Behavioral Intention for Fast-Casual Restaurants (A Case Study in a Shopping Center, Bangkok)

Number of pages: 22 Posted: 10 Mar 2021
Thanathon Kaewmahaphinyo, Chompu Nuangjamnong and Kitikorn Dowpiset
affiliation not provided to SSRN, Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Assumption University - Graduate School of Business
Downloads 102 (334,151)

Abstract:

Loading...

behavioral intention, food quality, perceived value, physical environment quality, satisfaction, service quality

2.

The Impact of Green Marketing Mix and Attitude towards the Green Purchase Intention among Generation y Consumers in Bangkok

Number of pages: 19 Posted: 23 Nov 2021
Rico Munamba and Chompu Nuangjamnong
Assumption University of Thailand and Graduate School of Business and Advanced Technology Management, Assumption University of Thailand
Downloads 97 (345,345)

Abstract:

Loading...

green marketing mix, green product, green brand knowledge, green attitude, purchase intention

3.

Factors Influencing Teenager’s Perception on Food Quality and Service Quality at Drive Thru Fast Food Restaurants in Bangkok: Case Study of Thai Teenager’s in Bangkok

Number of pages: 15 Posted: 10 Mar 2021
affiliation not provided to SSRN, Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Assumption University - Graduate School of Business
Downloads 80 (388,826)
Citation 1

Abstract:

Loading...

Food Quality, Service Quality, Physical Environment Quality, Perception of Teenage Behavior, Drive thru fast food.

4.

Major Factors Influencing Watching Game Streaming in Thailand: A Case Study of Multiplayers Online Battle Arena (MOBA) Game and What Motivates People Spectating Their Play

Number of pages: 17 Posted: 10 Mar 2021
Chayanont Komutanont, Chompu Nuangjamnong and Kitikorn Dowpiset
affiliation not provided to SSRN, Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Assumption University - Graduate School of Business
Downloads 64 (438,766)

Abstract:

Loading...

Game Streaming, Watching Intention, Sex appeal, Humor appeal, Interactivity, Skills of the players, MOBA game, online Streaming, Game Streamers

5.

The Influencing Factors in Cambodian Facebook Users toward Intention to Use Social Media (Facebook) for Travel Decision Making

Number of pages: 11 Posted: 10 Mar 2021
Huyshang Ly, Chompu Nuangjamnong and Kitikorn Dowpiset
affiliation not provided to SSRN, Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Assumption University - Graduate School of Business
Downloads 56 (467,906)

Abstract:

Loading...

Perceived Trust, Perceived Enjoyment, Perceived Usefulness, Social Capital, Intention to use, Facebook, Travel, Decision-making

6.

Effects of Service Quality that Leads to Word of Mouth (WOM) A Case Study of Coffee Shop in Bangkok, Thailand

Number of pages: 11 Posted: 09 Mar 2021 Last Revised: 24 Mar 2021
Nantikarn Padungyos, Chompu Nuangjamnong and Kitikorn Dowpiset
affiliation not provided to SSRN, Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Assumption University - Graduate School of Business
Downloads 48 (500,429)

Abstract:

Loading...

service quality, customer satisfaction, customer loyalty and word of mouth (WOM)

7.

Factors Influencing Consumer Purchasing Decision of Used Car Insurance in Bangkok

Number of pages: 10 Posted: 10 Mar 2021
Warodom Techasurin, Chompu Nuangjamnong and Kitikorn Dowpiset
affiliation not provided to SSRN, Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Assumption University - Graduate School of Business
Downloads 44 (518,277)

Abstract:

Loading...

Purchasing decision, Car insurance, Brand, Price

8.

The Factors Affecting Consumer Traits, Online Marketing Tools in Impulsive Buying Behavior of Online Fashion Stores, Bangkok, Thailand

AU-GSB e-Journal, Vol. 14 No. 1 (2021): AU-GSB e-Journal (June 2021), by Assumption University of Thailand. http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/5261; https://doi.org/10.14456/augsbejr.2021.1
Number of pages: 14 Posted: 22 Dec 2021
Matee Sritanakorn and Chompu Nuangjamnong
Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Graduate School of Business and Advanced Technology Management, Assumption University of Thailand
Downloads 36 (568,401)

Abstract:

Loading...

Ideal self-congruence, fashion consciousness, online platform quality, online sales promotion, impulsive buying

9.

Factors of Relative Advantage and Social Influence toward Intention to Use of M-Banking: A Case Study of Commercial Bank

Number of pages: 7 Posted: 10 Mar 2021
Tan Booranapim, Chompu Nuangjamnong and Kitikorn Dowpiset
affiliation not provided to SSRN, Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Assumption University - Graduate School of Business
Downloads 33 (579,261)

Abstract:

Loading...

relative advantage, social influence, intention to use, m-banking, commercial bank

10.

Influencing Factors of Consumer Behavior thru Online Streaming Shopping in Entertaining Marketing

Graduate School of Business and Advanced Technology Management 2/2021
Number of pages: 14 Posted: 29 Nov 2021 Last Revised: 02 Dec 2021
Huang Jia Hua and Chompu Nuangjamnong
Assumption University - Graduate School of Business and Graduate School of Business and Advanced Technology Management, Assumption University of Thailand
Downloads 17 (679,405)

Abstract:

Loading...

Marketing, Trust, Consumer behavior, Commitment, Satisfaction, Purchase intention

11.

An Influence of Advertising on Consumer-based Brand Loyalty: A Case Study on a Sports Shoe Brand in Bhopal India

AU-GSB e-Journal, Vol. 14 No. 1 (2021): AU-GSB e-Journal (June 2021), by Assumption University of Thailand. http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/5298; DOI: https://doi.org/10.14456/augsbejr.2021.3
Number of pages: 11 Posted: 22 Dec 2021
Ayush Bisen and Chompu Nuangjamnong
Assumption University - Graduate School of Business and Graduate School of Business and Advanced Technology Management, Assumption University of Thailand
Downloads 14 (702,174)

Abstract:

Loading...

Advertisement, Brand Loyalty, Brand Trust, Perceived Quality, Sportswear Business

12.

Quality of Work: Key Factors on Employee

Number of pages: 8 Posted: 10 Mar 2021
Tiyaporn Chinrungrot, Chompu Nuangjamnong and Kitikorn Dowpiset
affiliation not provided to SSRN, Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Assumption University - Graduate School of Business
Downloads 8 (749,919)

Abstract:

Loading...

Organizational Support, Job Satisfaction, Positive Emotion, Employee Performance

13.

Factors Affecting Customer Loyalty towards Hearty Heart Cosmetics: A Case Study Local Brand in Yangon, Myanmar

International Research E-Journal on Business and Economics; Vol. 6 No. 1 (2021): International Research E-Journal on Business and Economics, by Assumption University of Thailand. http://www.assumptionjournal.au.edu/index.php/aumitjournal/article/view/5315
Number of pages: 21 Posted: 22 Dec 2021
Sint Sint SOE and Chompu Nuangjamnong
Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Graduate School of Business and Advanced Technology Management, Assumption University of Thailand
Downloads 7 (758,069)

Abstract:

Loading...

perceived value, customer satisfaction, service quality, brand image, customer loyalty, trust, customer intimacy, local cosmetic brand

14.

Motives for Inward Foreign Direct Investment into Thailand: A Quantitative Analysis

AU-GSB e-Journal, Vol. 14 No. 1 (2021): AU-GSB e-Journal (June 2021), by Assumption University of Thailand. http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/5416; https://doi.org/10.14456/augsbejr.2021.8
Number of pages: 13 Posted: 22 Dec 2021
Julian Janda and Chompu Nuangjamnong
Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Graduate School of Business and Advanced Technology Management, Assumption University of Thailand
Downloads 3 (790,074)

Abstract:

Loading...

Foreign Direct Investment (FDI), Motives, Determinants, Inward, Thailand, Location Choice