William P. Putsis

University of North Carolina (UNC) at Chapel Hill - Marketing Area

Professor

Chapel Hill, NC 27599

United States

http://www.kenan-flagler.unc.edu/Faculty/search/index.cfm

SCHOLARLY PAPERS

2

DOWNLOADS

233

SSRN CITATIONS

0

CROSSREF CITATIONS

8

Scholarly Papers (2)

1.

Marketing Models and the Lucas Critique

ERIM Report Series Reference No. ERS-2004-080-MKT
Number of pages: 24 Posted: 17 Jan 2009
Harald J. van Heerde, M. G. Dekimpe and William P. Putsis
Massey University - Dept of Communication, Journalism & Marketing, Catholic University of Leuven (KUL) - Department of Applied Economics and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 212 (195,663)

Abstract:

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marketing, lucas critique, econometrics, verwachtingen

2.

The Technological Conundrum: How Rapidly Advancing Technology Can Lead to Commoditization

Number of pages: 36 Posted: 21 Mar 2015
Tat Chan, Ravi Dhar and William P. Putsis
Washington University in St. Louis - John M. Olin Business School, Yale School of Management - International Center for Finance and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 21 (676,935)

Abstract:

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High technology markets, brand strategy, evolving consumer preferences, industry life cycle