Imali Fernando

Uva Wellassa University, Faculty of Management

Undergraduate Student

Sri Lanka

SCHOLARLY PAPERS

11

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Scholarly Papers (11)

1.

Tourism in the COVID-19 Pandemic: A Perspective with Swot Analysis

Imali N.Fernando, (2020) ,Tourism in the COVID-19 Pandemic : A Perspective with SWOT Analysis , Journal of Management (SEUSL), Vol 15 , No.2, PP.14-21,2020
Number of pages: 8 Posted: 26 Jan 2021 Last Revised: 20 Jul 2021
Imali Fernando
Uva Wellassa University, Faculty of Management
Downloads 1,396 (17,826)

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COVID-19 Pandemic, economic downturn, external environmental shock, SWOT analysis, Tourism

2.

Consumer Stockpiling Behaviour within the Face of COVID-19 Pandemic : Systematic Review

Number of pages: 24 Posted: 21 Jan 2021
Uva Wellassa University, Faculty of Management, Uva Wellassa University, Uva Wellassa University, Uva Wellassa University, and Uva Wellassa University,
Downloads 299 (130,734)

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Consumer Behaviour, COVID-19 Pandemic, Marketing, Panic buying, stockpiling behavior

3.

What Factors Affects Customer Adoption Towards Virtual Banking? Study based on Western Province, Sri Lanka

Journal of Marketing, South Eastern University of Sri Lanka SEUSL, Volume 5 (2) , 2020 , pp 44-56
Number of pages: 13 Posted: 18 Feb 2021 Last Revised: 24 Feb 2021
Imali Fernando and Ashfa ALF
Uva Wellassa University, Faculty of Management and Uva Wellassa University
Downloads 117 (300,138)

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Banking sector, Consumer behavior, Customer adoption, Virtual banking

4.

Tourism Amid COVID-19 Pandemic in Sri Lanka Way-Forwarding Strategies Through the Porters’ Diamond Model

Imali Fernando, (2021), Tourism Amid Covid-19 Pandemic in Sri Lanka Way-Forwarding Strategies Through the Porters’ Diamond Model, Sri Lanka Journal of Marketing, Vol 7, Issue 1, 2021, DOI:.http://doi.org/10.4038/sljmuok.v7i1.55
Number of pages: 18 Posted: 29 Jun 2021
Imali Fernando
Uva Wellassa University, Faculty of Management
Downloads 91 (354,880)

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COVID-19 Pandemic, External Economic Shocks, Porters’ Diamond Model, Tourism, Way-Forwarding Strategies

5.

Assessing the Impact of Online Advertising Towards Domestic Travel Intention: In the Face of COVID-19 Pandemic

Number of pages: 26 Posted: 20 Aug 2021
E.M.T.B. Ekanayake and Imali Fernando
Uva Wellassa University, Faculty of Management and Uva Wellassa University, Faculty of Management
Downloads 57 (462,339)

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Domestic Tourism; Domestic Traveler; Online Advertising; Travel Intention

6.

Electronic Word Mouth (E-WOM) as a Way-Forwarding Strategy to Uplift the Profitability of Boutique Hotels in COVID-19 Era

Number of pages: 24 Posted: 23 Aug 2021
K.A.I. Ashan and Imali Fernando
Uva Wellassa University, Faculty of Management and Uva Wellassa University, Faculty of Management
Downloads 42 (521,394)

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Boutique Hotels; COVID-19; e-WOM; Profitability; Tourism

7.

Business to Business (B2B) E-Commerce Adoption and Organizational Growth Food and Beverage Sector, Sri Lanka

Number of pages: 22 Posted: 20 Sep 2021
S. K. D. M. D. Korala and Imali Fernando
Uva Wellassa University - Uva Wellassa University, Faculty of Management, Students and Uva Wellassa University, Faculty of Management
Downloads 39 (535,884)

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B2B, E-commerce, TOE framework, Food and Beverage sector, Organizational performance

8.

Tea Tourism as a Marketing Tool: A Strategy to Develop the Image of Sri Lanka as an Attractive Tourism Destination

P. I. N. Fernando, R. M. P. D. K. Rajapaksha and K. W. S. N. Kumari, (2016), Kelaniya Journal of Management, Vol. 5 No. 2, pp 64-79, 2016
Number of pages: 16 Posted: 27 Jul 2021
Uva Wellassa University, Faculty of Management, Uva Wellassa University - Faculty of Management and Uva Wellassa University
Downloads 32 (572,693)

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Destination Image Building, Niche Tourism, Sri Lanka, Tea Tourism

9.

Learning to Live with COVID-19: MSMEs Perception and Strategies on Business Promotions , Uva Region-Sri Lanka

Number of pages: 8 Posted: 10 Nov 2020 Last Revised: 07 Jun 2021
Imali Fernando and K.W.S.N. Kumari
Uva Wellassa University, Faculty of Management and Uva Wellassa University
Downloads 26 (615,699)

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business promotions, COVID-19 pandemic, marketing, perception, small and medium enterprises

10.

Ramayana Trail as a Cultural Tourism Product in Sri Lanka: New Paradigm for Destination Marketing

Fernando, P.I.N. and Sarangi, P., 2017. Ramayana trail as a cultural tourism product in Sri Lanka: New paradigm for destination marketing. Kelaniya Journal of Management, 6(1), pp.83–98. DOI: http://doi.org/10.4038/kjm.v6i1.7528
Number of pages: 16 Posted: 23 Jul 2021
Imali Fernando and Pabasara Sarangi
Uva Wellassa University, Faculty of Management and Uva Wellassa University - Faculty of Management
Downloads 11 (718,397)

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Cultural tourism, Promotion, Ramayana trail, Sri Lanka

11.

Destination Marketing to Promote Tea Tourism Socio-Economic Approach on Community Development

P.I.N. Fernando, K.W.S.N.Kumari and R.M.P.D.K. Rajapaksha, Destination Marketing to Promote Tea Tourism : Socio-Economic Approach on Community Development, International Review of Management and Business Research, (2017), Vol 6, Issue 1, pp. 68-75
Number of pages: 8 Posted: 23 Jul 2021
Uva Wellassa University, Faculty of Management, Uva Wellassa University - Faculty of Management and Uva Wellassa University - Faculty of Management
Downloads 5 (765,675)

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Ceylon Tea, Community Development, Social Media Marketing, Tea, Tourism