Marta Almeyda-Ibáñez

University del Sagrado Corazón

Puerto Rico

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Scholarly Papers (1)

1.

The Evolution of Destination Branding: A Review of Branding Literature in Tourism

Journal of Tourism, Heritage & Services Marketing (JTHSM), 2017, Vol. 3. No. 1, pp. 9-17, DOI: 10.5281/zenodo.401370
Number of pages: 10 Posted: 14 Dec 2020
Marta Almeyda-Ibáñez and Babu P. George
University del Sagrado Corazón and Fort Hays State University
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Citation 1

Abstract:

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Destination management, branding, brand equity, measurement, unique selling proposition, challenges