Ali Goli

University of Washington - Michael G. Foster School of Business

Box 353200

Seattle, WA 98195-3200

United States

SCHOLARLY PAPERS

3

DOWNLOADS

393

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales

Number of pages: 66 Posted: 06 Jul 2021 Last Revised: 14 Mar 2022
University of Washington - Michael G. Foster School of Business, University of Washington - Michael G. Foster School of Business, University of Chicago and University of Chicago - Marketing Management
Downloads 215 (194,201)

Abstract:

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Tobacco Marketing, Product Placement, Public Policy, Border Strategy, TV Advertising.

2.

Personalized Versioning: Product Strategies Constructed from Experiments on Pandora

Number of pages: 55 Posted: 08 Jul 2021
Ali Goli, David Reiley and Hongkai Zhang
University of Washington - Michael G. Foster School of Business, Pandora, Inc and Pandora
Downloads 127 (300,487)

Abstract:

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Advertising, Field Experiment, Price Discrimination, Machine Learning, Personalization

3.

A Bias Correction Approach for Interference in Ranking Experiments

Number of pages: 50 Posted: 30 Jan 2022 Last Revised: 15 Mar 2022
University of Washington - Michael G. Foster School of Business, London Business School and University of Washington
Downloads 51 (509,268)

Abstract:

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Experiments, A/B tests, Treatment Effects, Digital platforms, Interference, Machine Learning, Bias Correction