Johannes Boegershausen

Erasmus University Rotterdam (EUR)

Burgemeester Oudlaan 50

3000 DR Rotterdam, Zuid-Holland 3062PA

Netherlands

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Scholarly Papers (1)

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Fields of Gold: Web Scraping and APIs for Impactful Marketing Insights

Number of pages: 68 Posted: 07 Apr 2021 Last Revised: 02 Feb 2022
Johannes Boegershausen, Hannes Datta, Abhishek Borah and Andrew T. Stephen
Erasmus University Rotterdam (EUR), Tilburg University, INSEAD and University of Oxford - Said Business School
Downloads 423 (95,037)

Abstract:

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web scraping, application programming interface, API, research methods, validity, marketing, web data, internet, user-generated content, online reviews, social media, online search, internet marketing