Ashwani Monga

University of South Carolina

Assistant Professor

United States

  • University of South Carolina

    • Email
    • Tel: 803-777-5918
SCHOLARLY PAPERS

6

DOWNLOADS

509

SSRN CITATIONS

1

CROSSREF CITATIONS

7

Scholarly Papers (6)

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1.

How I Decide Depends on What I Spend: Use of Heuristics is Greater for Time than for Money

Journal of Consumer Research, Forthcoming
Number of pages: 29 Posted: 02 Sep 2007
Ritesh Saini and Ashwani Monga
George Mason University - School of Business and University of South Carolina
Downloads 225 (184,743)
Citation 1

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Time and Money, Information Search, Judgment and Decision Making, BDT, Consumer Psychology, Compromise Effect, Anchoring

2.

When Time Has a Will of its Own, the Powerless Don't Have the Will to Wait: Anthropomorphism of Time Can Decrease Patience

Journal of Consumer Research, 2014, Forthcoming
Number of pages: 64 Posted: 01 Aug 2013
Frank May and Ashwani Monga
University of South Carolina and University of South Carolina
Downloads 139 (279,893)

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Time, Power, Anthropomorphism, Patience, Intertemporal decisions

3.

Currency of Search: How Spending Time on Search is not the Same as Spending Money

Journal of Retailing, Forthcoming
Number of pages: 43 Posted: 15 Sep 2008
Ashwani Monga and Ritesh Saini
University of South Carolina and George Mason University - School of Business
Downloads 95 (365,449)

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information search, time, money, consumer psychology, judgment and decision making, retailing

4.

Reversals of Task Duration Estimates: Thinking How Rather than Why Shrinks Duration Estimates for Simple Tasks, But Elongates Estimates for Complex Tasks

Journal of Experimental Social Psychology, Forthcoming
Number of pages: 29 Posted: 09 Oct 2013
Rafay Siddiqui, Frank May and Ashwani Monga
University of South Carolina - Department of Marketing, University of South Carolina and University of South Carolina
Downloads 50 (512,431)

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construal level, task durations, planning fallacy, task complexity

5.

How Buyers Forecast: Buyer – Seller Relationship as a Boundary Condition of the Impact Bias

Monga, Ashwani, Allan Chen, Michael Tsiros, and Mona Srivastava (2012), “How Buyers Forecast: Buyer–Seller Relationship,” Marketing Letters, 23 (1), 31-45., Mays Business School Research Paper 2763119
Posted: 13 Apr 2016 Last Revised: 29 Mar 2019
Ashwani Monga, Haipeng (Allan) Chen, Michael Tsiros and Mona Srivastava
University of South Carolina, University of Kentucky - Gatton College of Business and Economics, University of Miami - Department of Marketing and Harvard University - Business School (HBS)

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6.

Buyers Versus Sellers: How They Differ in Their Responses to Framed Outcomes

Posted: 11 Apr 2005
Ashwani Monga and Rui Zhu
University of South Carolina and Rice University

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Buyer, Seller, Framing, Regulatory focus, Motivation