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Does Online Community Participation Foster Risky Financial Behavior?

Zhu, J. R., Dholakia, U., Chen, X. & Algesheimer, R. (2011): Does Online Community Participation Foster Risky Financial Behavior? Journal of Marketing Research, 49 (3), 394-407. (IF=3.099/2009; NCSI=0; NCGS=0).

Number of pages: 47 Posted: 14 Sep 2011 Last Revised: 20 Apr 2018

Rui Zhu, Utpal M. Dholakia, Xinlei Chen and René Algesheimer

Rice University, Rice University - Jesse H. Jones Graduate School of Business, University of British Columbia (UBC) - Sauder School of Business and University of Zurich

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