Zahra Ghorbani

Alzahra University

Vanak

Tehran, 1993891176

Iran

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Scholarly Papers (1)

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Trends and patterns in digital marketing research: Bibliometric analysis

Journal of Marketing Analytics, https://doi.org/10.1057/s41270-021-00116-9
Number of pages: 28 Posted: 16 Aug 2021
Alzahra University, Alzahra University, University of Tehran, affiliation not provided to SSRN, Universiti Sains Malaysia (USM) - School of Educational Studies and Centre for Research Services, Institute of Management and Research Services (IPPP), University of Malaya (UM)University of Malaya (UM) - Department of Engineering Design and Manufacture
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Abstract:

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Digital marketing, Electronic commerce marketing, Search engine marketing, VoSviewer, Bibliometric