Marina Psiloutsikou

Athens University of Economics and Business

76 Patission Street

Athens, 104 34

Greece

SCHOLARLY PAPERS

2

DOWNLOADS

197

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

The Effect of Perceived Motivation of Sports Sponsorship: Evidence from Basketball Fans

International Journal of Business and Economic Sciences Applied Research, Vol. 9, No. 2, 2016
Number of pages: 14 Posted: 17 Jul 2016
University of Peloponnese, Athens University of Economics and Business, University of Peloponnese and University of Peloponnese
Downloads 161 (233,817)

Abstract:

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Sponsorship, sports, sponsor recognition, purchase intention, word of mouth communication

2.

The Added Value of Coaching Compared to a Friendly Discussion: Insight from Behavioral Economics

International Journal of Business and Economic Sciences Applied Research, Vol. 9, No. 2, 2016
Number of pages: 12 Posted: 17 Jul 2016
Marina Psiloutsikou
Athens University of Economics and Business
Downloads 36 (550,345)

Abstract:

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Coaching, Added Value, Behavioral Economics, Biases, Heuristics