Andrus Kotri

University of Tartu

Narva Rd. 4-A214

Tartu 51009, 51009

Estonia

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Analyzing Customer Value Using Conjoint Analysis: The Example of a Packaging Company

Tartu Working Paper No. 567
Number of pages: 38 Posted: 10 Dec 2006
Andrus Kotri
University of Tartu
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Abstract:

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customer value, conjoint analysis, market research methods