Author Page for Aradhna Krishna

Sensory Marketing, Embodiment, and Grounded Cognition: Implications for Consumer Behavior

Journal of Consumer Psychology, 2014

Number of pages: 10 Posted: 16 Jan 2015

Aradhna Krishna and Norbert Schwarz

University of Michigan, Stephen M. Ross School of Business and University of Southern California - Department of Psychology

Downloads 1,750 (13,545)

Abstract:

2.

Consumer Response to Retailers' Marketing Environments: An Analysis of Coffee Purchase Data

Journal of Retailing, Vol. 65, 1989

Number of pages: 25 Posted: 21 Jan 2015

Kapil Bawa, Jane Landwehr and Aradhna Krishna

City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business, University of Texas at Dallas and University of Michigan, Stephen M. Ross School of Business

Downloads 1,210 (23,815)

Citation 1

Abstract:

3.

The Power of Sensory Marketing in Advertising

Krishna, Aradhna, Luca Cian, and Tatiana Sokolova. "The power of sensory marketing in advertising." Current Opinion in Psychology 10 (2016): 142-147, Darden Business School Working Paper No. 2759399

Number of pages: 6 Posted: 06 Apr 2016

Aradhna Krishna, Luca Cian and Tatiana Sokolova

University of Michigan, Stephen M. Ross School of Business, University of Virginia - Darden School of Business and HEC Paris - Marketing

Downloads 886 (37,039)

Citation 2

Abstract:

4.

Feminine to Smell But Masculine to Touch? Multisensory Congruence and Its Effect on the Aesthetic Experience

Journal of Consumer Psychology 20 (2010) 410-418

Number of pages: 9 Posted: 21 Jan 2015

Aradhna Krishna, Ryan Elder and Cindy Caldara

University of Michigan, Stephen M. Ross School of Business, Brigham Young University - J. Willard and Alice S. Marriott School of Management and University of Grenoble

Downloads 560 (67,784)

Abstract:

5.

Smellizing Cookies and Salivating: A Focus on Olfactory Imagery

Journal of Consumer Research, Vol. 41 (June 2014), 18-34

Number of pages: 17 Posted: 03 Sep 2014 Last Revised: 30 Dec 2016

Aradhna Krishna, Maureen Morrin, Eda Sayin and Eda Sayin

University of Michigan, Stephen M. Ross School of Business, Temple University - Fox School of Business and Management and Koc UniversityIE Business School

Downloads 439 (91,043)

Abstract:

6.

Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues

Journal of Consumer Research, Inc., Vol. 34, April 2008

Number of pages: 12 Posted: 21 Jan 2015

Aradhna Krishna and Maureen Morrin

University of Michigan, Stephen M. Ross School of Business and Temple University - Fox School of Business and Management

Downloads 400 (101,458)

Citation 4

Abstract:

7.

Consumer Perceptions of Promotional Activity

Journal of Marketing, Vol. 55, p. 4, 1991

Number of pages: 13 Posted: 20 Jan 2015

Aradhna Krishna, Imran S. Currim and Robert Shoemaker

University of Michigan, Stephen M. Ross School of Business, Independent and New York University (NYU) - Leonard N. Stern School of Business

Downloads 364 (112,934)

Citation 2

Abstract:

8.

Product Scent and Memory

Journal of Consumer Research, Vol. 37, June 2010

Number of pages: 11 Posted: 21 Jan 2015

Aradhna Krishna, M Lwin and Maureen Morrin

University of Michigan, Stephen M. Ross School of Business, Nanyang Technological University (NTU) and Temple University - Fox School of Business and Management

Downloads 347 (118,990)

Abstract:

9.

Turning Off the Lights: Consumers’ Environmental Efforts Depend on Visible Efforts of Firms

Journal of Marketing Research, 2017, 54 (3), 478-494.

Number of pages: 17 Posted: 13 Sep 2016 Last Revised: 29 Jul 2017

Wenbo Wang, Aradhna Krishna and Brent McFerran

Hong Kong University of Science & Technology (HKUST) - Department of Marketing, University of Michigan, Stephen M. Ross School of Business and Simon Fraser University (SFU) - Beedie School of Business

Downloads 314 (132,296)

Citation 1

Abstract:

10.

This Logo Moves Me: Dynamic Imagery from Static Images

Journal of Marketing Research, Vol. 51, No. 2, pp. 184-197

Number of pages: 15 Posted: 07 Apr 2014 Last Revised: 07 Jan 2016

Luca Cian, Aradhna Krishna and Ryan Elder

University of Virginia - Darden School of Business, University of Michigan, Stephen M. Ross School of Business and Brigham Young University - J. Willard and Alice S. Marriott School of Management

Downloads 308 (135,159)

Citation 2

Abstract:

11.

Imagining Thin: Why Vanity Sizing Works

Number of pages: 8 Posted: 16 Jan 2015

Nilüfer Aydinoğlu and Aradhna Krishna

Koc University and University of Michigan, Stephen M. Ross School of Business

Downloads 261 (160,271)

Abstract:

12.

A Sign of Things to Come: Behavioral Change Through Dynamic Iconography

Journal of Consumer Research, Vol. 41, No. 4, 2015, Darden Business School Working Paper No. 2583173

Number of pages: 21 Posted: 22 Mar 2015 Last Revised: 11 Jan 2016

Luca Cian, Aradhna Krishna and Ryan Elder

University of Virginia - Darden School of Business, University of Michigan, Stephen M. Ross School of Business and Brigham Young University - J. Willard and Alice S. Marriott School of Management

Downloads 229 (181,928)

Citation 1

Abstract:

13.

Sensory Aspects of Package Design

Journal of Retailing, Volume 93, Issue 1, Pages 43-54, March 2017

Number of pages: 12 Posted: 01 Apr 2017 Last Revised: 27 Dec 2017

Aradhna Krishna, Luca Cian and Nilufer Aydinoglu

University of Michigan, Stephen M. Ross School of Business, University of Virginia - Darden School of Business and Koc University

Downloads 227 (183,398)

Citation 1

Abstract:

14.

Knowledge Creation in Consumer Research: Multiple Routes, Multiple Criteria

Journal of Consumer Psychology 22 (2012) 473-485

Number of pages: 13 Posted: 16 Jan 2015

John G. Lynch, Joseph W. Alba, Aradhna Krishna, Vicki Morwitz and Zeynep Gurhan-Canli

University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making, University of Florida - Warrington College of Business Administration, University of Michigan, Stephen M. Ross School of Business, New York University (NYU) - Department of Marketing and Koc University

Downloads 224 (185,687)

Citation 5

Abstract:

15.

Exploring the Superadditive Effects of Scent and Pictures on Verbal Recall: An Extension of Dual Coding Theory

Journal of Consumer Psychology 20 (2010) 317-326

Number of pages: 10 Posted: 07 Feb 2020

M Lwin, Maureen Morrin and Aradhna Krishna

Nanyang Technological University (NTU), Temple University - Fox School of Business and Management and University of Michigan, Stephen M. Ross School of Business

Downloads 216 (192,177)

Abstract:

16.

Positioning Rationality and Emotion: Rationality is Up and Emotion is Down

Journal of Consumer Research, Vol. 42, No. 4, 2015, Darden Business School Working Paper No. 2698689

Number of pages: 20 Posted: 04 Dec 2015 Last Revised: 18 Jan 2016

Luca Cian, Aradhna Krishna and Norbert Schwarz

University of Virginia - Darden School of Business, University of Michigan, Stephen M. Ross School of Business and University of Southern California - Department of Psychology

Downloads 163 (246,178)

Citation 1

Abstract:

17.

Improving the Efficiency of Course Bidding at Business Schools: Field and Laboratory Studies

Marketing Science, Vol. 27, pp. 262-282, March/April 2008

Number of pages: 48 Posted: 26 Oct 2008

Aradhna Krishna and M. Utku Ünver

University of Michigan, Stephen M. Ross School of Business and Boston College, Department of Economics

Downloads 162 (247,523)

Citation 1

Abstract:

18.

The Effect of Deal Knowledge on Consumer Purchase Behavior

Journal of Marketing Research, Vol. XXXI (February 1994), 76-91

Number of pages: 21 Posted: 21 Jan 2015

Aradhna Krishna

University of Michigan, Stephen M. Ross School of Business

Downloads 161 (248,847)

Citation 2

Abstract:

19.

The Skeptical Shopper: A Metacognitive Account for the Effects of Default Options on Choice

Journal of Consumer Research, Vol. 31, No. 3, 2004

Number of pages: 11 Posted: 21 Jan 2015

Christina L. Brown and Aradhna Krishna

University of Michigan, Stephen M. Ross School of Business and University of Michigan, Stephen M. Ross School of Business

Downloads 157 (254,080)

Citation 26

Abstract:

20.

A Meta-Analysis of the Impact of Price Presentation on Perceived Savings

Journal of Retailing, 78 (2002) 101–118

Number of pages: 18 Posted: 21 Jan 2015

Aradhna Krishna, Richard Briesch, Donald R. Lehmann and Hong Yuan

University of Michigan, Stephen M. Ross School of Business, Southern Methodist University (SMU), Edwin L. Cox School of Business, Marketing Department (Deceased), Columbia University - Columbia Business School, Marketing and University of Illinois at Urbana-Champaign - College of Business

Downloads 132 (291,243)

Citation 2

Abstract:

21.

The 'Visual Depiction Effect' in Advertising: Facilitating Embodied Mental Simulation Through Product Orientation

Journal of Consumer Research, Vol. 38, No. 6, April 2012

Number of pages: 17 Posted: 21 Jan 2015

Ryan Elder and Aradhna Krishna

Brigham Young University - J. Willard and Alice S. Marriott School of Management and University of Michigan, Stephen M. Ross School of Business

Downloads 126 (301,691)

Citation 1

Abstract:

22.

The Effect of Advertising Copy on Sensory Thoughts and Perceived Taste

Journal of Consumer Research, Vol. 36, February 2010

Number of pages: 9 Posted: 21 Jan 2015

Ryan Elder and Aradhna Krishna

Brigham Young University - J. Willard and Alice S. Marriott School of Management and University of Michigan, Stephen M. Ross School of Business

Downloads 122 (308,881)

Citation 3

Abstract:

23.

Vital Dimensions in Volume Perception: Can the Eye Fool the Stomach?

Journal of Marketing Research, Vol. 36, No. 3, (Aug., 1999), pp. 313-326

Number of pages: 15 Posted: 21 Jan 2015

Priya Raghubir and Aradhna Krishna

University of California, Berkeley - Marketing Group and University of Michigan, Stephen M. Ross School of Business

Downloads 120 (312,729)

Citation 2

Abstract:

24.

Language Choice in Advertising to Bilinguals: Asymmetric Effects for Multinationals versus Local Firms

Journal of Consumer Research, Inc., Vol. 35, December 2008

Number of pages: 14 Posted: 21 Jan 2015

Aradhna Krishna and Rohini Ahluwalia

University of Michigan, Stephen M. Ross School of Business and University of Minnesota - Twin Cities - Carlson School of Management

Downloads 99 (356,465)

Citation 1

Abstract:

25.

The Interaction of Senses: The Effect of Vision versus Touch on the Elongation Bias

Journal of Consumer Research, Vol. 32, March 2006

Number of pages: 10 Posted: 21 Jan 2015

Aradhna Krishna

University of Michigan, Stephen M. Ross School of Business

Downloads 92 (373,413)

Citation 4

Abstract:

26.

Does Red Bull Give Wings to Vodka? Placebo Effects of Marketing Labels on Perceived Intoxication and Risky Attitudes and Behaviors

Forthcoming, Journal of Consumer Psychology

Number of pages: 28 Posted: 28 Mar 2017

Yann Cornil, Pierre Chandon and Aradhna Krishna

University of British Columbia (UBC) - Division of Marketing, INSEAD and University of Michigan, Stephen M. Ross School of Business

Downloads 87 (386,360)

Abstract:

27.

Retailers' Dynamic Pricing and Ordering Decisions: Category Management Versus Brand-by-Brand Approaches

Journal of Retailing 86 (2, 2010) 172-183, Tuck School of Business Working Paper No. 2552122

Number of pages: 12 Posted: 21 Jan 2015

Joseph M. Hall, Praveen K. Kopalle and Aradhna Krishna

Tuck School of Business at Dartmouth, Dartmouth College - Tuck School of Business and University of Michigan, Stephen M. Ross School of Business

Downloads 87 (386,360)

Abstract:

28.

Is Scent-Enhanced Memory Immune to Retroactive Interference?

Journal of Consumer Psychology 21 (2011) 354-361

Number of pages: 8 Posted: 21 Jan 2015

Maureen Morrin, Aradhna Krishna and M Lwin

Temple University - Fox School of Business and Management, University of Michigan, Stephen M. Ross School of Business and Nanyang Technological University (NTU)

Downloads 85 (391,834)

Abstract:

29.

Short- or Long-Duration Coupons: The Effect of the Expiration Date on the Profitability of Coupon Promotions

Management Science, 45(8):1041-1056,1999

Number of pages: 17 Posted: 21 Jan 2015

Aradhna Krishna and Z. John Zhang

University of Michigan, Stephen M. Ross School of Business and University of Pennsylvania - The Wharton School - Department of Marketing

Downloads 78 (411,850)

Citation 4

Abstract:

30.

When Walmart Enters: How Incumbent Retailers React and How This Affects Their Sales Outcomes

Journal of Marketing Research (JMR), 2009

Number of pages: 51 Posted: 21 Jan 2015

Kusum L. Ailawadi, Jie Zhang, Aradhna Krishna and Mike Kruger

Dartmouth College - Tuck School of Business, Stephen M. Ross School of Business at the University of Michigan, University of Michigan, Stephen M. Ross School of Business and Dominican University

Downloads 73 (427,309)

Citation 4

Abstract:

31.

Gender (Still) Matters in Business School

Journal of Marketing Research

Number of pages: 49 Posted: 12 Jan 2021 Last Revised: 10 Mar 2021

Aradhna Krishna and A. Yesim Orhun

University of Michigan, Stephen M. Ross School of Business and University of Michigan, Stephen M. Ross School of Business

Downloads 72 (430,495)

Citation 2

Abstract:

32.

Something to Chew On: The Effects of Oral Haptics on Mastication, Orosensory Perception, and Calorie Estimation

Journal of Consumer Research, 2014, Columbia Business School Research Paper No. 15-13

Number of pages: 28 Posted: 16 Jan 2015

Dipayan Biswas, Courtney Szocs, Aradhna Krishna and Donald R. Lehmann

University of South Florida, University of South Florida, University of Michigan, Stephen M. Ross School of Business and Columbia University - Columbia Business School, Marketing

Downloads 62 (465,018)

Abstract:

33.

Advertising a Desired Change: When Process Simulation Fosters (vs. Hinders) Credibility and Persuasion

Cian, Luca, Chiara Longoni, and Aradhna Krishna, “Advertising a Desired Change: When Process Simulation Fosters (vs. Hinders) Credibility and Persuasion,” Journal of Marketing Research, Forthcoming

Number of pages: 20 Posted: 14 Apr 2020

Luca Cian, Chiara Longoni and Aradhna Krishna

University of Virginia - Darden School of Business, Boston University, Questrom School of Business and University of Michigan, Stephen M. Ross School of Business

Downloads 56 (487,950)

Citation 1

Abstract:

34.

Estimating the Effects of Higher Coupon Face Values on the Timing of Redemptions, the Mix of Coupon Redeemers and Purchase Quantity

Psychology and Marketing, Vol. 9 (6), Nov.-Dec. 1992

Number of pages: 15 Posted: 21 Jan 2015

Aradhna Krishna and Robert Shoemaker

University of Michigan, Stephen M. Ross School of Business and New York University (NYU) - Leonard N. Stern School of Business

Downloads 56 (487,950)

Citation 2

Abstract:

35.

How Political Identity Influences COVID-19 Risk Perception: A Model of Identity-Based Risk Perception

Number of pages: 39 Posted: 02 Sep 2021

Ellie Kyung, Manoj Thomas and Aradhna Krishna

University of Pennsylvania - Marketing Department, Cornell University - Samuel Curtis Johnson Graduate School of Management and University of Michigan, Stephen M. Ross School of Business

Downloads 55 (491,910)

Abstract:

36.

The Relationship between Top Trading Cycles Mechanism and Top Trading Cycles and Chains Mechanism

Journal of Economic Theory 132 (2007) 539-547

Number of pages: 9 Posted: 21 Jan 2015

Aradhna Krishna and Yu Wang

University of Michigan, Stephen M. Ross School of Business and Independent

Downloads 52 (504,362)

Abstract:

37.

Effect of Dealing Patterns on Consumer Perceptions of Deal Frequency and Willingness to Pay

Journal of Marketing Research, Vol XXVIII, Nov 1991

Number of pages: 11 Posted: 21 Jan 2015

Aradhna Krishna

University of Michigan, Stephen M. Ross School of Business

Downloads 52 (504,362)

Citation 2

Abstract:

38.

Dynamic Influences on Individual Choice Behavior

Marketing Letters, 8:3 (1997): 349-360

Number of pages: 12 Posted: 21 Jan 2015

Robert J. Meyer, Tulin Erdem, Fred M. Feinberg, Fred M. Feinberg, Itzhak Gilboa, J. Wesley Hutchinson, Aradhna Krishna, Steven A. Lippman, Carl F. Mela, Amit Pazgal, Drazen Prelec and Joel Steckel

University of Pennsylvania - Marketing Department, University of California, Berkeley - Marketing Group, University of Michigan, Stephen M. Ross School of BusinessUniversity of Michigan at Ann Arbor - Marketing, Tel Aviv University - Eitan Berglas School of Economics, University of Pennsylvania - Marketing Department, University of Michigan, Stephen M. Ross School of Business, University of California, Los Angeles (UCLA) - Policy Area, Duke University - Fuqua School of Business, Rice University, Massachusetts Institute of Technology (MIT) - Sloan School of Management and New York University (NYU) - Department of Marketing

Downloads 50 (512,813)

Abstract:

39.

When Bigger is Better (And When It is Not): Implicit Bias in Numeric Judgments

Journal of Consumer Research, Forthcoming, Tuck School of Business Working Paper No. 2881320

Number of pages: 78 Posted: 08 Dec 2016

Ellie Kyung, Manoj Thomas and Aradhna Krishna

University of Pennsylvania - Marketing Department, Cornell University - Samuel Curtis Johnson Graduate School of Management and University of Michigan, Stephen M. Ross School of Business

Downloads 46 (530,701)

Abstract:

40.

Behavioral Public Finance: Tax Design as Price Presentation

International Tax and Public Finance, Policy Watch, 10, 189–203, 2003

Number of pages: 15 Posted: 21 Jan 2015

Aradhna Krishna and Joel B. Slemrod

University of Michigan, Stephen M. Ross School of Business and University of Michigan, Stephen M. Ross School of Business

Downloads 40 (559,715)

Citation 1

Abstract:

41.

Enticing for Me But Unfair to Her: Can Targeted Pricing Evoke Socially Conscious Behavior?

Journal of Consumer Psychology, 2012

Number of pages: 10 Posted: 21 Jan 2015

Yu Wang and Aradhna Krishna

University of Texas at Dallas - Naveen Jindal School of Management and University of Michigan, Stephen M. Ross School of Business

Downloads 39 (564,831)

Citation 1

Abstract:

42.

Do We Care What Others Get? A Behaviorist Approach to Targeted Promotions

Journal of Marketing Research, Vol. XXXlX (August 2002) 277-241

Number of pages: 16 Posted: 21 Jan 2015

Fred M. Feinberg, Fred M. Feinberg, Aradhna Krishna and Z. John Zhang

University of Michigan, Stephen M. Ross School of BusinessUniversity of Michigan at Ann Arbor - Marketing, University of Michigan, Stephen M. Ross School of Business and University of Pennsylvania - The Wharton School - Department of Marketing

Downloads 38 (569,923)

Citation 4

Abstract:

43.

Cause Marketing: Spillover Effects of Cause-Related Products in a Product Portfolio

Management Science, Vol. 55, No. 9, September 2009, pp. 1469–1485

Number of pages: 17 Posted: 21 Jan 2015

Aradhna Krishna and Uday Rajan

University of Michigan, Stephen M. Ross School of Business and Stephen M. Ross School of Business, University of Michigan

Downloads 37 (575,127)

Citation 1

Abstract:

44.

The Role of Market Expansion on Equilibrium Bundling Strategies

Managerial and Decision Economics, 20 (7), 365-377, 1999, Tuck School of Business Working Paper No. 2552253

Number of pages: 13 Posted: 21 Jan 2015

Praveen K. Kopalle, Aradhna Krishna and Joao Assuncao

Dartmouth College - Tuck School of Business, University of Michigan, Stephen M. Ross School of Business and Catholic University of Portugal (UCP)

Downloads 36 (580,674)

Citation 1

Abstract:

45.

The Optimal Choice of Promotion Vehicles: Front-Loaded or Rear-Loaded Incentives?

Management Science, Vol. 46, No. 3. (Mar., 2000), pp. 348-362

Number of pages: 19 Posted: 21 Jan 2015

Z. John Zhang, Aradhna Krishna and Sanjay K. Dhar

University of Pennsylvania - The Wharton School - Department of Marketing, University of Michigan, Stephen M. Ross School of Business and University of Chicago - Marketing Management

Downloads 36 (580,674)

Citation 3

Abstract:

46.

As the Crow Flies: Bias in Consumers' Map-Based Distance Judgments

Journal of Consumer Research, Vol. 21, No. 1, 1996

Number of pages: 15 Posted: 21 Jan 2015

Priya Raghubir and Aradhna Krishna

University of California, Berkeley - Marketing Group and University of Michigan, Stephen M. Ross School of Business

Downloads 33 (597,261)

Citation 1

Abstract:

47.

Guiltless Gluttony: The Asymmetric Effect of Size Labels on Size Perceptions and Consumption

Journal of Consumer Research, Vol. 37, April 2011

Number of pages: 18 Posted: 21 Jan 2015

Nilufer Aydinoglu and Aradhna Krishna

Koc University and University of Michigan, Stephen M. Ross School of Business

Downloads 31 (608,892)

Citation 3

Abstract:

48.

Experiments on Strategic Choice and Markets

Marketing Letters, 19, (3-4), 417-429, 2008, Robert H. Smith School Research Paper No. RHS 2552156

Number of pages: 13 Posted: 21 Jan 2015

Wilfred Amaldoss, Teck Ho, Aradhna Krishna, Kay-Yut Chen, Preyas S. Desai, Ganesh Iyer, Sanjay Jain, Noah Lim, John Morgan, Ryan Oprea and Joydeep Srivastava

Duke University - Fuqua School of Business, University of California, Berkeley - Haas School of Business, University of Michigan, Stephen M. Ross School of Business, University of Texas at Arlington, Duke University - Fuqua School of Business, University of California, Berkeley - Marketing Group, University of Texas at Dallas, University of Houston - C.T. Bauer College of Business, University of California, Berkeley - Economic Analysis & Policy Group, University of California, Santa Cruz and University of Maryland - Robert H. Smith School of Business

Downloads 30 (614,974)

Abstract:

49.

Pricing of Mall Services in the Presence of Sales Leakage

Journal of Retailing, Vol. 84, 2008

Number of pages: 24 Posted: 21 Jan 2015

Hong Yuan and Aradhna Krishna

University of Illinois at Urbana-Champaign - College of Business and University of Michigan, Stephen M. Ross School of Business

Downloads 29 (621,228)

Abstract:

50.

The Impact of Dealing Patterns on Purchase Behavior

Marketing Science, Vol. 13, No. 4. (Autumn, 1994), pp. 351-373

Number of pages: 24 Posted: 21 Jan 2015

Aradhna Krishna

University of Michigan, Stephen M. Ross School of Business

Downloads 29 (621,228)

Abstract:

51.

The Manufacturer-Retailer-Consumer Triad: Differing Perceptions Regarding Price Promotions

Journal of Retailing, 77 (2001) 547–569

Number of pages: 23 Posted: 21 Jan 2015

Page Moreau, Aradhna Krishna and Bari A. Harlam

University of Colorado at Boulder - Department of Marketing, University of Michigan, Stephen M. Ross School of Business and CVS/pharmacy

Downloads 27 (634,002)

Abstract:

52.

Rejecting Responsibility: Low Physical Involvement in Obtaining Food Promotes Unhealthy Eating

Hagen, L., Krishna, A., & McFerran, B. (2017). Rejecting responsibility: Low physical involvement in obtaining food promotes unhealthy eating. Journal of Marketing Research, 54(4), 589-604.

Number of pages: 50 Posted: 12 Aug 2020

Linda Hagen, Aradhna Krishna and Brent McFerran

University of Southern California - Marshall School of Business, University of Michigan, Stephen M. Ross School of Business and Simon Fraser University (SFU) - Beedie School of Business

Downloads 25 (647,637)

Citation 1

Abstract:

53.

The Normative Impact of Consumer Price Expectations for Multiple Brands on Consumer Purchase Behavior

Marketing Science, Vol. 11, No. 3. (Summer, 1992), pp. 266-286.

Number of pages: 22 Posted: 21 Jan 2015

Aradhna Krishna

University of Michigan, Stephen M. Ross School of Business

Downloads 24 (654,812)

Abstract:

54.

Brand-Level Effects of Stockkeeping Unit Reductions

Journal of Marketing Research, Vol. XLIV (November 2007), 545–559, Robert H. Smith School Research Paper No. RHS 2552205

Number of pages: 16 Posted: 21 Jan 2015

Jie Zhang and Aradhna Krishna

University of Maryland - Robert H. Smith School of Business and University of Michigan, Stephen M. Ross School of Business

Downloads 23 (661,953)

Abstract:

55.

Timeshare Exchange Mechanisms

Management Science, August 2006

Number of pages: 15 Posted: 21 Jan 2015

Yu Wang and Aradhna Krishna

University of Texas at Dallas - Naveen Jindal School of Management and University of Michigan, Stephen M. Ross School of Business

Downloads 20 (684,083)

Abstract:

56.

The Effect of Self-Construal on Spatial Judgments

Journal of Consumer Research, Vol. 35, August 2008

Number of pages: 12 Posted: 21 Jan 2015

Aradhna Krishna, Rongrong Zhou and Shi Zhang

University of Michigan, Stephen M. Ross School of Business, HKUST Business School and University of California, Los Angeles (UCLA) - Marketing Area

Downloads 20 (684,083)

Abstract:

57.

Should Price Increases Be Targeted? -- Pricing Power and Selective vs. Across-the-Board Price Increases

Management Science, Vol. 53, No. 9, September 2007, pp. 1407-1422

Number of pages: 16 Posted: 20 Jan 2015

Aradhna Krishna, Fred M. Feinberg, Fred M. Feinberg and Z. John Zhang

University of Michigan, Stephen M. Ross School of Business, University of Michigan, Stephen M. Ross School of BusinessUniversity of Michigan at Ann Arbor - Marketing and University of Pennsylvania - The Wharton School - Department of Marketing

Downloads 20 (684,083)

Abstract:

58.

Price-Matching Guarantees with Endogenous Search: A Market Experiment Approach

Journal of Retailing 87 (2, 2011) 182-193

Number of pages: 12 Posted: 21 Jan 2015

Hong Yuan and Aradhna Krishna

University of Illinois at Urbana-Champaign - College of Business and University of Michigan, Stephen M. Ross School of Business

Downloads 17 (707,108)

Abstract:

59.

Consumer Perception of Deals: Biasing Effects of Varying Deal Prices

Journal of Experimental Psychology: Applied, 1996, Vol. 2, No. 3,187-206

Number of pages: 20 Posted: 21 Jan 2015

Aradhna Krishna and Gita Johar

University of Michigan, Stephen M. Ross School of Business and Columbia University - Columbia Business School, Marketing

Downloads 16 (714,900)

Citation 1

Abstract:

60.

Do Firm Cues Impact Product Perceptions? When Small is Natural

Journal of Consumer Psychology, Forthcoming

Number of pages: 10 Posted: 10 Mar 2021

Ana Scekic and Aradhna Krishna

Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and University of Michigan, Stephen M. Ross School of Business

Downloads 15 (722,939)

Abstract:

61.

Pick Your Poison: Attribute Trade-offs in Unattractive Consideration Sets

Journal of Consumer Psychology, 2020

Number of pages: 40 Posted: 09 Dec 2020

Tatiana Sokolova and Aradhna Krishna

Tilburg School of Economics and Management and University of Michigan, Stephen M. Ross School of Business

Downloads 12 (748,566)

Abstract:

62.

The Effect of Line Configuration on Perceived Numerosity of Dotted Lines

Memory and Cognition, 1997

Number of pages: 16 Posted: 21 Jan 2015

Aradhna Krishna and Priya Raghubir

University of Michigan, Stephen M. Ross School of Business and University of California, Berkeley - Marketing Group

Downloads 12 (748,566)

Abstract:

63.

Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (A)

Darden Case No. UVA-M-0959

Number of pages: 7 Posted: 23 Jan 2019

Jenny Craddock, Luca Cian, Aradhna Krishna, Dwight F. Benton and Sara Cervai

University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Michigan, Stephen M. Ross School of Business, University of Michigan at Ann Arbor and University of Trieste

Downloads 2 (843,127)

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Abstract:

64.

An Integrative Review of Sensory Marketing: Engaging the Senses to Affect Perception, Judgment and Behavior

Journal of Consumer Psychology (2011), doi:10.1016/j.jcps.2011.08.003

Posted: 21 Jan 2015

Aradhna Krishna

University of Michigan, Stephen M. Ross School of Business

Abstract:

65.

Can Supporting a Cause Decrease Donations and Happiness? The Cause Marketing Paradox

Journal of Consumer Psychology, (2011), doi:10.1016/j.jcps.2011.02.001

Posted: 21 Jan 2015

Aradhna Krishna

University of Michigan, Stephen M. Ross School of Business

Abstract:

66.

Impact of Bundle Type, Price Framing and Familiarity on Purchase Intention for the Bundle

Journal of Business Research, Vol. 33, No. 1, 1995

Posted: 21 Jan 2015

Bari A. Harlam, Aradhna Krishna, Donald R. Lehmann and Carl F. Mela

CVS/pharmacy, University of Michigan, Stephen M. Ross School of Business, Columbia University - Columbia Business School, Marketing and Duke University - Fuqua School of Business

Aradhna Krishna

University of Michigan, Stephen M. Ross School of Business

66

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Scholarly Papers (66)

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Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (A)

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