Marc Vanhuele

HEC Paris - Marketing

Paris

France

SCHOLARLY PAPERS

3

DOWNLOADS

773

SSRN CITATIONS
Rank 40,504

SSRN RANKINGS

Top 40,504

in Total Papers Citations

2

CROSSREF CITATIONS

16

Scholarly Papers (3)

1.

Mindset Metrics in Market Response Models: An Integrative Approach

Journal of Marketing Research, Vol. XLVII, pp. 672-684, August 2010
Number of pages: 13 Posted: 08 Oct 2011
Shuba Srinivasan, Marc Vanhuele and Koen Pauwels
Boston University - Questrom School of Business, HEC Paris - Marketing and Ozyegin University
Downloads 419 (96,321)
Citation 3

Abstract:

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customer mind-set metrics, market response models, timeseries models, vector autoregressive models, forecast error

2.

Advertising’s Long-Term Impact on Brand Price Elasticity Across Brands and Categories

HEC Paris Research Paper No. MKG-2016-1153
Number of pages: 59 Posted: 24 May 2016 Last Revised: 04 Jul 2016
Koc University, Ozyegin University, Boston University - Questrom School of Business and HEC Paris - Marketing
Downloads 354 (116,649)

Abstract:

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advertising, price elasticity, mindset metrics, long-term effects, dynamic linear models, and empirical generalization

3.

Probability Models for Duration: The Data Don't Tell the Whole Story

Organizational Behaviour and Human Decision Processes, Vol. 62, No. 1, pp. 1-13, 1995
Posted: 22 Sep 2009 Last Revised: 13 Mar 2013
Catholic University of Leuven (KUL) - Department of Applied Economics, affiliation not provided to SSRN, HEC Paris - Marketing and George Washington University - Elliott School of International Affairs

Abstract:

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