Deborah R. Gerhardt

University of North Carolina School of Law

Assistant Professor of Law

Van Hecke-Wettach Hall, 160 Ridge Road

CB #3380

Chapel Hill, NC 27599-3380

United States

http://www.law.unc.edu/faculty/directory/gerhardtdeborahr/default.aspx

SCHOLARLY PAPERS

16

DOWNLOADS
Rank 23,207

SSRN RANKINGS

Top 23,207

in Total Papers Downloads

3,031

SSRN CITATIONS

2

CROSSREF CITATIONS

8

Scholarly Papers (16)

1.

Do Trademark Lawyers Matter?

Stanford Technology Law Review, 2013, UNC Legal Studies Research Paper No. 2246750
Number of pages: 40 Posted: 08 Apr 2013 Last Revised: 20 May 2018
Deborah R. Gerhardt and Jon J. (McClanahan) Lee
University of North Carolina School of Law and University of Minnesota Law School
Downloads 603 (61,784)
Citation 1

Abstract:

Loading...

Intellectual Property, Trademark, USPTO

2.

Fair Use and Fairness on Campus

North Carolina Journal of Law and Technology, Vol. 11, Spring 2010, UNC Legal Studies Research Paper No. 1594934
Number of pages: 71 Posted: 23 Apr 2010
Deborah R. Gerhardt and Madelyn F. Wessel
University of North Carolina School of Law and University of Virginia
Downloads 448 (89,054)

Abstract:

Loading...

3.

Copyright at the Museum: Using the Publication Doctrine to Free Art and History

Number of pages: 60 Posted: 04 Jan 2020
Deborah R. Gerhardt
University of North Carolina School of Law
Downloads 423 (95,231)
Citation 1

Abstract:

Loading...

4.

Consumer Investment in Trademarks

North Carolina Law Review, Vol. 88, No. 3, 2010, UNC Legal Studies Research Paper No. 1550271
Number of pages: 74 Posted: 09 Feb 2010
Deborah R. Gerhardt
University of North Carolina School of Law
Downloads 251 (166,772)

Abstract:

Loading...

5.

Social Media Amplify Consumer Investment in Trademarks

North Carolina Law Review, Vol. 90, p. 1492, 2012, UNC Legal Studies Research Paper No. 2056376
Number of pages: 40 Posted: 11 May 2012
Deborah R. Gerhardt
University of North Carolina School of Law
Downloads 197 (209,437)

Abstract:

Loading...

6.

Plagiarism in Cyberspace: Learning the Rules of Recycling Content with a View Towards Nurturing Academic Trust in an Electronic World

UNC Legal Studies Research Paper No. 1932386
Number of pages: 29 Posted: 24 Sep 2011
Deborah R. Gerhardt
University of North Carolina School of Law
Downloads 191 (215,385)
Citation 3

Abstract:

Loading...

plagiarism, academic integrity

7.

Copyright Publication: An Empirical Study

Notre Dame Law Review, Vol. 87, No. 1, 2011
Number of pages: 70 Posted: 05 Mar 2012 Last Revised: 12 Apr 2012
Deborah R. Gerhardt
University of North Carolina School of Law
Downloads 167 (241,548)

Abstract:

Loading...

copyright, publication

8.

The 2006 Trademark Dilution Revision Act Rolls Out a Luxury Claim and a Parody Exemption

UNC Legal Studies Research Paper No. 1932337
Number of pages: 26 Posted: 24 Sep 2011
Deborah R. Gerhardt
University of North Carolina School of Law
Downloads 158 (253,069)
Citation 2

Abstract:

Loading...

Trademark Dilution Brand Parody

9.

Bot Contracts

62 Arizona Law Review 877 (2020), U. of Pittsburgh Legal Studies Research Paper No. 2020-09, UNC Legal Studies Research Paper
Number of pages: 26 Posted: 19 Mar 2020 Last Revised: 19 Dec 2020
Deborah R. Gerhardt and David Thaw
University of North Carolina School of Law and University of Pittsburgh - School of Law
Downloads 154 (258,432)

Abstract:

Loading...

Block-chain, Contracts, Smart Contracts

10.

Owning Colors

UNC Legal Studies Research Paper
Number of pages: 59 Posted: 07 Feb 2020
Deborah R. Gerhardt and Jon J. (McClanahan) Lee
University of North Carolina School of Law and University of Minnesota Law School
Downloads 146 (269,799)

Abstract:

Loading...

trademark, intellectual property, color, USPTO, empirical, quantitative

11.

An Empirical Study of Gender and Race in Trademark Prosecution

94 Southern California Law Review 1407 (2022), UNC Legal Studies Research Paper , Bar Ilan University Faculty of Law Research Paper No. 20-20
Number of pages: 60 Posted: 07 Nov 2020 Last Revised: 07 Mar 2022
Miriam Marcowitz-Bitton, Deborah R. Gerhardt and W. Michael Schuster
Bar-Ilan University - Faculty of Law, University of North Carolina School of Law and University of Georgia - C. Herman and Mary Virginia Terry College of Business
Downloads 135 (286,772)

Abstract:

Loading...

trademark, race, gender, empirical, intellectual property, entrepreneur

12.

The Last Breakfast with Aunt Jemima and its Impact on Trademark Theory

DEBORAH R. GERHARDT, THE LAST BREAKFAST WITH AUNT JEMIMA AND ITS IMPACT ON TRADEMARK THEORY, 45 COLUM. J.L. & ARTS [231] (2022)
Number of pages: 32 Posted: 25 Feb 2022
Deborah R. Gerhardt
University of North Carolina School of Law
Downloads 40 (560,269)

Abstract:

Loading...

trademark, race, advertising, intellectual property

13.

Trademarks as Entrepreneurial Change Agents for Legal Reform

UNC Legal Studies Research Paper
Number of pages: 42 Posted: 23 Jun 2017
Deborah R. Gerhardt
University of North Carolina School of Law
Downloads 36 (581,217)

Abstract:

Loading...

14.

Consumer Investment in University Brands

Loyola Consumer Law Review, Vol. 29, 2016, UNC Legal Studies Research Paper
Number of pages: 26 Posted: 10 May 2017
Deborah R. Gerhardt
University of North Carolina School of Law
Downloads 36 (581,217)

Abstract:

Loading...

Trademark; Education; University; Brands; Consumer; Community; Core Values; Sexual Harassment

15.

Beware the Trademark Echo Chamber: Why Federal Courts Should Not Defer to USPTO Decisions

Berkeley Technology Law Journal, Vol. 33, 2018
Number of pages: 46 Posted: 16 Mar 2019
Deborah R. Gerhardt
University of North Carolina School of Law
Downloads 29 (621,841)

Abstract:

Loading...

Trademark; Deference; Administrative Law; Secondary Meaning; USPTO

16.

Copyright Publication on the Internet

IDEA: The IP Law Review, Vol. 60, No. 1, 2020
Number of pages: 44 Posted: 28 Mar 2022
Deborah R. Gerhardt
University of North Carolina School of Law
Downloads 17 (707,910)

Abstract:

Loading...

copyright, publication, intellectual property