Pedro Parada

ESADE Business School

Associate Professor

Av. de Pedralbes, 60-62

Barcelona, 08034

Spain

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Scholarly Papers (1)

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Lessons from the Strategy of Banco Santander: The Three-Step Process of Internationalisation in Retail Banking

Number of pages: 44 Posted: 04 Feb 2008
Pedro Parada, Luisa Alemany and Marcel Planellas
ESADE Business School, London Business School and ESADE Business School
Downloads 1,520 (15,526)

Abstract:

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Internationalisation, Retail Banking, Banco Santander