Rakesh Niraj

Case Western Reserve University

Associate Professor of Marketing

10900 Euclid Avenue

PBL 235

Cleveland, OH OHIO 44106-7235

United States

http://weatherhead.case.edu/faculty/Rakesh-Niraj/

SCHOLARLY PAPERS

5

DOWNLOADS
Rank 36,035

SSRN RANKINGS

Top 36,035

in Total Papers Downloads

1,880

SSRN CITATIONS
Rank 24,335

SSRN RANKINGS

Top 24,335

in Total Papers Citations

13

CROSSREF CITATIONS

26

Scholarly Papers (5)

1.

Customer Level Profitability Implications of Satisfaction Programs: A Retailer Satisfaction Field Study

Number of pages: 40 Posted: 24 May 2006
Washington University in St. Louis - John M. Olin Business School, Washington University, St. Louis, Stanford Graduate School of Business and Case Western Reserve University
Downloads 622 (59,541)

Abstract:

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Customer Satisfaction, Retailing, Activity Based Costing, CRM

2.

Vertical Information Sharing in Distribution Channels

Number of pages: 53 Posted: 24 May 2006
Rakesh Niraj and Chakravarthi Narasimhan
Case Western Reserve University and Washington University in St. Louis - John M. Olin Business School
Downloads 413 (98,113)
Citation 12

Abstract:

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Distribution Channels, Information Sharing, Decisions Under Uncertainty, Game

3.

Information and Inventory in Distribution Channels

Number of pages: 39 Posted: 04 May 2006
University of California, Berkeley - Marketing Group, Washington University in St. Louis - John M. Olin Business School and Case Western Reserve University
Downloads 400 (101,779)
Citation 9

Abstract:

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information, inventory, supply chain, channels

4.

Does Quality Win? Network Effects versus Quality in High-Tech Markets

Journal of Marketing Research, Forthcoming
Number of pages: 56 Posted: 17 Apr 2008 Last Revised: 01 Sep 2008
Gerard J. Tellis, Eden Yin and Rakesh Niraj
University of Southern California - Marshall School of Business, Department of Marketing, University of Cambridge - Judge Business School and Case Western Reserve University
Downloads 287 (146,077)
Citation 6

Abstract:

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Network Effects, Tipping, Path Dependence, Quality, High-Tech Products

5.

Why and How Quality Wins over Network Effects and What it Means

Journal of Marketing Research, Forthcoming, Marshall School of Business Working Paper No. MKT 23-09
Number of pages: 7 Posted: 29 Aug 2008 Last Revised: 03 Sep 2014
Gerard J. Tellis, Rakesh Niraj and Eden Yin
University of Southern California - Marshall School of Business, Department of Marketing, Case Western Reserve University and University of Cambridge - Judge Business School
Downloads 158 (253,563)

Abstract:

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Network effects, Quality, Path dependance, Tipping