Yuxin Chen

New York University (NYU) - Department of Marketing

Assistant Professor of Marketing

Henry Kaufman Ctr

44 W 4 St.

New York, NY

United States

SCHOLARLY PAPERS

11

DOWNLOADS
Rank 19,977

SSRN RANKINGS

Top 19,977

in Total Papers Downloads

3,337

SSRN CITATIONS
Rank 17,282

SSRN RANKINGS

Top 17,282

in Total Papers Citations

54

CROSSREF CITATIONS

9

Scholarly Papers (11)

1.

When Shopbots Meet Emails: Implications for Price Competition on the Internet

Yale SOM Working Paper No. MK-10; Review of Marketing Science Working Paper No. 20021139
Number of pages: 36 Posted: 20 Nov 2001
Yuxin Chen and K. Sudhir
New York University (NYU) - Department of Marketing and Yale School of Management
Downloads 596 (59,259)
Citation 4

Abstract:

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Internet Marketing, Search Costs, Shopbots, Targeted Marketing, Permission Marketing, Email Marketing

2.

Sequential Search with Refinement: Model and Application with Click-Stream Data

Management Science, 63(12), pp. 4345-4365, 2017
Number of pages: 68 Posted: 16 Aug 2012 Last Revised: 28 Feb 2018
Yuxin Chen and Song Yao
New York University (NYU) - Department of Marketing and Washington University in St. Louis - John M. Olin Business School
Downloads 595 (59,390)
Citation 30

Abstract:

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consumer search, click-stream data analysis, electronic commerce, consumer behavior

3.

The Benefit of Uniform Price for Branded Variants

Marketing Science, 2013.
Number of pages: 37 Posted: 15 Jun 2009 Last Revised: 18 Apr 2013
Yuxin Chen and Tony Haitao Cui
New York University (NYU) - Department of Marketing and University of Minnesota - Twin Cities
Downloads 499 (73,971)
Citation 8

Abstract:

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pricing, peer-induced fairness, price fairness, behavioral economics

4.

Managing Customer Relationships: Should Managers Really Focus on the Long Term?

IESE Business School Working Paper No. 560
Number of pages: 37 Posted: 27 Feb 2005
Assistant Professor of Marketing, University of California, Los Angeles (UCLA) - Marketing Area, New York University (NYU) - Department of Marketing and University of North Carolina Kenan-Flagler Business School
Downloads 481 (77,347)
Citation 3

Abstract:

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targeted pricing, customer equity, price discrimination, customer relationship marketing, customer acquistion, customer retention

5.

Referral Infomediaries and Retail Competition

Review of Marketing Science WP No. 2001834
Number of pages: 31 Posted: 07 May 2002
Yuxin Chen, Ganesh Iyer and Paddy Padmanabhan
New York University (NYU) - Department of Marketing, University of California, Berkeley - Marketing Group and INSEAD
Downloads 320 (123,299)
Citation 6

Abstract:

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Referral Services, Infomediaries, Internet, Price Discrimination, Retail Competition

6.

TV Channel Search and Commercial Breaks

Journal of Marketing Research, 54(5), pp. 671-686, 2017
Number of pages: 50 Posted: 01 Feb 2015 Last Revised: 28 Feb 2018
Song Yao, Wenbo Wang and Yuxin Chen
Washington University in St. Louis - John M. Olin Business School, Hong Kong University of Science & Technology (HKUST) - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 310 (127,509)
Citation 3

Abstract:

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Advertising, Television, Consumer Search, Natural Experiment, Demand Estimation

7.

The Impact of Sampling and Network Topology on the Estimation of Social Inter-Correlations

Number of pages: 29 Posted: 24 Dec 2008
Yuxin Chen and Xinlei Chen
New York University (NYU) - Department of Marketing and University of British Columbia (UBC) - Sauder School of Business
Downloads 248 (160,418)
Citation 2

Abstract:

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Social Network, Sampling, Network Topology, Spatial Model

8.

Competitive Mobile Targeting

Number of pages: 37 Posted: 09 Mar 2015
Yuxin Chen, Xinxin Li and Monic Sun
New York University (NYU) - Department of Marketing, University of Connecticut - Department of Operations & Information Management and Questrom School of Business, Boston University
Downloads 188 (207,777)
Citation 10

Abstract:

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Mobilen Targeting, Competitive Targeting, Pricing

9.

The Impact of Anticipated Regret on the Auction Seller's Optimal Reserve and Decision Making Task

Number of pages: 39 Posted: 14 Apr 2008 Last Revised: 14 May 2008
Eric Greenleaf and Yuxin Chen
New York University (NYU) - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 100 (340,714)
Citation 1

Abstract:

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auction, pricing, regret, Vickrey auction, decision making

10.

A Theory of Combative Advertising

Marketing Science, Vol. 28, No. 1, pp. 1-19, 2009
Posted: 14 May 2009
New York University (NYU) - Department of Marketing, University of Maryland - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School - Department of Marketing

Abstract:

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advertising, persuasion, game theory, competitive strategy, prisoner's dilemma, preference shifts

11.

MCMC Methods for Fitting and Comparing Multinomial Response Models

OLIN-97-15
Posted: 14 Mar 1998
Washington University in St. Louis - John M. Olin Business School, Washington University in St. Louis and New York University (NYU) - Department of Marketing

Abstract:

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