Min Zhao

University of Toronto - Rotman School of Management

105 St. George Street

Toronto, Ontario M5S 3E6 M5S1S4

Canada

  • University of Toronto - Rotman School of Management

SCHOLARLY PAPERS

15

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5,046

SSRN CITATIONS
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Top 24,758

in Total Papers Citations

4

CROSSREF CITATIONS

34

Scholarly Papers (15)

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1.

A Practitioner's Guide to Nudging

Rotman School of Management Working Paper No. 2609347
Number of pages: 28 Posted: 23 May 2015
Kim Ly, Nina Mazar, Min Zhao and Dilip Soman
University of Toronto, Boston University - Questrom School of Business, University of Toronto - Rotman School of Management and University of Toronto - Behavioural Economics in Action at Rotman (BEAR)
Downloads 4,244 (3,156)
Citation 20

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Nudge, Choice Architecture, Behavioral Insights, Behavioral Economics, Behavioral Science

2.

Visualization and New Product Evaluation: The Role of Memory- and Imagination-Focused Visualization

Number of pages: 38 Posted: 06 Oct 2006
Min Zhao, Steve Hoeffler and Darren W. Dahl
University of Toronto - Rotman School of Management, Vanderbilt University - Marketing and University of British Columbia (UBC) - Sauder School of Business
Downloads 191 (215,385)

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3.

The Role of Imagination-Focused Visualization on New Product Evaluation

Journal of Marketing Research, Vol. XLVI, pp. 46-55, February 2009
Number of pages: 11 Posted: 31 Aug 2010
Min Zhao, Steve Hoeffler and Darren W. Dahl
University of Toronto - Rotman School of Management, Vanderbilt University - Marketing and University of British Columbia (UBC) - Sauder School of Business
Downloads 189 (217,394)
Citation 1

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new product adoption, visualization, imagination, mental simulation

4.

Effects of Social and Temporal Distance on Consumers’ Responses to Peer Recommendations

Journal of Marketing Research, Forthcoming
Number of pages: 40 Posted: 31 Aug 2010
Min Zhao and Jinhong Xie
University of Toronto - Rotman School of Management and University of Florida - Warrington College of Business Administration
Downloads 166 (242,780)

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preference over time, construal level, recommendation, WOM, consumer reviews

5.

When Categorization is Ambiguous: Factors that Facilitate the Use of a Multiple Category Inference Strategy

Journal of Consumer Psychology
Number of pages: 14 Posted: 31 Aug 2010
Jennifer Gregan-Paxton, Steve Hoeffler and Min Zhao
University of Delaware - Management, Vanderbilt University - Marketing and University of Toronto - Rotman School of Management
Downloads 130 (294,973)
Citation 1

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6.

Mental Simulation and Preference Consistency Over Time: The Role of Process-Versus Outcome-Focused Thoughts

Journal of Marketing Research, Vol. XLIV, pp. 379-388, August 2007
Number of pages: 10 Posted: 31 Aug 2010
Min Zhao, Steve Hoeffler and Gal Zauberman
University of Toronto - Rotman School of Management, Vanderbilt University - Marketing and Yale
Downloads 91 (376,321)
Citation 3

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preference over time, mental simulation, construal level, time

7.

Optimal Visualization Aids and Temporal Framing for New Products

Journal of Consumer Research, Vol. 41, No. 4, 1137, Rotman School of Management Working Paper No. 2620717, Vanderbilt Owen Graduate School of Management Research Paper No. 2620717
Number of pages: 50 Posted: 21 Jun 2015 Last Revised: 02 Nov 2015
Min Zhao, Darren W. Dahl and Steve Hoeffler
University of Toronto - Rotman School of Management, University of British Columbia (UBC) - Sauder School of Business and Vanderbilt University - Marketing
Downloads 35 (586,705)

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8.

Mental Simulation and Product Evaluation: The Affective and Cognitive Dimensions of Process Versus Outcome Simulation

Journal of Marketing Research, 2011
Posted: 05 Aug 2011
Steve Hoeffler, Gal Zauberman and Min Zhao
Vanderbilt University - Marketing, Yale and University of Toronto - Rotman School of Management

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mental simulation, visualization, product evaluation, time, affect & cognition

9.

Imagination Difficulty and New Product Evaluation

Journal of Product Innovation Management, 2011
Posted: 05 Aug 2011
Steve Hoeffler, Min Zhao and Darren W. Dahl
Vanderbilt University - Marketing, University of Toronto - Rotman School of Management and University of British Columbia (UBC) - Sauder School of Business

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10.

Process Versus Outcome - Focused Simulation and the Evaluation of New Products: The Temporal Effects on the Affective and Cognitive Dimensions

ADVANCES IN CONSUMER RESEARCH, Vol. 37, Margaret C. Campbell, Jeff Inman, Rik Pieters, eds., Duluth, MN: Association for Consumer Research, 2010
Posted: 04 Aug 2011
Steve Hoeffler, Gal Zauberman and Min Zhao
Vanderbilt University - Marketing, Yale and University of Toronto - Rotman School of Management

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11.

Matching Time Perspective and Visualization Aids to Enhance New Product Evaluation

ADVANCES IN CONSUMER RESEARCH, Vol. 37, Margaret C. Campbell, Jeff Inman, Rik Pieters, eds., Duluth, MN: Association for Consumer Research, 2010
Posted: 04 Aug 2011
Steve Hoeffler, Min Zhao and Darren W. Dahl
Vanderbilt University - Marketing, University of Toronto - Rotman School of Management and University of British Columbia (UBC) - Sauder School of Business

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12.

Mental Simulation and the Evaluation of New Products: The Affective and Cognitive Dimensions of Process Versus Outcome-Focused Thoughts

ADVANCES IN CONSUMER RESEARCH, Vol. 36, pp. 726-727, Ann L. McGill, Sharon Shavitt, eds., Duluth, MN: Association for Consumer Research, 2010
Posted: 04 Aug 2011
Steve Hoeffler, Min Zhao and Gal Zauberman
Vanderbilt University - Marketing, University of Toronto - Rotman School of Management and Yale

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13.

Visualization and New Product Evaluation: The Role of Memory and Imagination-Focused Visualization

ADVANCES IN CONSUMER RESEARCH, Vol. 34, pp. 235-237, Gavan Fitzsimons, Vicki Morwitz, eds., Duluth, MN, 2010
Posted: 04 Aug 2011
Steve Hoeffler, Darren W. Dahl and Min Zhao
Vanderbilt University - Marketing, University of British Columbia (UBC) - Sauder School of Business and University of Toronto - Rotman School of Management

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14.

Mental Simulation and Stability Over Time

Advances in Consumer Research, Vol. 32, pp. 526-527, Geeta Menon, Akshay R. Rao, eds., Duluth, MN: Association for Consumer Research, 2005
Posted: 04 Aug 2011
Steve Hoeffler, Gal Zauberman and Min Zhao
Vanderbilt University - Marketing, Yale and University of Toronto - Rotman School of Management

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15.

When Categorization is Ambiguous: Factors that Facilitate and Inhibit the Use of a Multiple (Versus Single) Category Inference Strategy

Advances in Consumer Research, Vol. 31, pp. 444-445, Barbara E. Kahn, Mary Frances Luce, Valdosta, GA: Association for Consumer Research, 2004
Posted: 04 Aug 2011
Steve Hoeffler, Min Zhao and Jennifer Gregan-Paxton
Vanderbilt University - Marketing, University of Toronto - Rotman School of Management and University of Delaware - Management

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