Doug Chung

Harvard Business School - Marketing Unit

Soldiers Field

Boston, MA 02163

United States

SCHOLARLY PAPERS

4

DOWNLOADS

1,222

SSRN CITATIONS
Rank 24,758

SSRN RANKINGS

Top 24,758

in Total Papers Citations

27

CROSSREF CITATIONS

11

Scholarly Papers (4)

1.

Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans

Harvard Business School Marketing Unit Working Paper No. 13-066
Number of pages: 44 Posted: 19 Oct 2009 Last Revised: 14 Aug 2013
Harvard Business School - Marketing Unit, University of Virginia - Darden Graduate School of Business and Yale School of Management
Downloads 875 (37,861)
Citation 40

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Sales force compensation, bonuses, quotas, dynamic structural models, two step estimation, discount factors

2.

Politics, Persuasion and Choice

Number of pages: 19 Posted: 12 Nov 2019 Last Revised: 20 Nov 2019
University of Maryland, University of Southern California - Marshall School of Business, affiliation not provided to SSRN, Harvard Business School - Marketing Unit, California State Polytechnic University, San Luis Obispo - Orfalea College of Business, affiliation not provided to SSRN, Queen Mary University of London, University of Chicago - Booth School of Business, affiliation not provided to SSRN, Harvard University - Harvard Kennedy School (HKS), University of Pennsylvania - The Wharton School and China Europe International Business School
Downloads 171 (237,387)

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Politics, Persuasion, Marketing, Choice

The Dynamic Advertising Effect of Collegiate Athletics

Harvard Business School Marketing Unit Working Paper No. 13-067
Number of pages: 44 Posted: 26 Oct 2013
Doug Chung
Harvard Business School - Marketing Unit
Downloads 150 (265,367)
Citation 2

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The Dynamic Advertising Effect of Collegiate Athletics

Marketing Science, Vol. 32, No. 5, 2013; pp. 679-698; DOI: 10.1287/mksc.2013.0795
Posted: 13 Nov 2013
Doug Chung
Harvard Business School - Marketing Unit

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advertising, choice modeling, entertainment marketing, heterogeneity, panel data, structural modeling

4.

Time Dependence and Preference: Implications for Compensation Structure and Shift Scheduling

Harvard Business School Marketing Unit Working Paper No. 21-120, Harvard Business School Strategy Unit Working Paper No. 21-20
Number of pages: 55 Posted: 05 May 2021
Doug Chung, Byungyeon Kim and Byoung Park
Harvard Business School - Marketing Unit, Harvard University, Harvard Business School, Students and affiliation not provided to SSRN
Downloads 26 (642,935)

Abstract:

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time dependence, period effects, time preference, present bias, hyperbolic discounting, compensation, dynamic structural models, identification