J. Leenheer

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Do Loyalty Programs Really Enhance Behavioral Loyalty? An Empirical Analysis Accounting for Self-Selecting Members

ERIM Report Series Reference No. ERS-2006-076-MKT
Number of pages: 57 Posted: 09 Mar 2007
affiliation not provided to SSRN, Massey University - Dept of Communication, Journalism & Marketing, affiliation not provided to SSRN and Erasmus Research Institute of Management (ERIM)
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Abstract:

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Attraction models, Endogeneity, Grocery retailing, Loyalty programs, Tobit-II model